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See what factors influence Wendy's performance in the Mexico and how they change over time
See what factors influence Wendy's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wendy's' competitors in the Mexico
An analysis of Wendy's' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
Wendy's market performance in Mexico is leading, holding the 99th percentile. This signifies a very strong market standing compared to peers like Popeyes Louisiana Kitchen, Parrilla Urbana, Fidelio Orizaba, Hacha México, King and Queen Cantina, and Fogon Do Brasil, which are also within the same percentile range.
CSAT indicates customer loyalty and overall brand perception, directly impacting revenue and long-term success.
Wendy's in Mexico demonstrates a solid customer satisfaction level. Overall CSAT is at 65%, a 4.9 percentage point increase year-over-year. Yucatán shows the highest CSAT at 80%, followed by Nuevo León at 64% and Chihuahua at 60%. Customer satisfaction saw fluctuations between May and July 2025.
Average check reflects customer spending per visit, indicating menu appeal and pricing strategy effectiveness.
The average check for Wendy's in Mexico is 237.1 MXN, reflecting a 5.5% increase year-over-year. Yucatán has the highest average check at 290.8 MXN. Nuevo León and Chihuahua have similar average checks around 231 MXN. Querétaro has the lowest average check at 220.7 MXN. The average check fluctuated between May and July 2025.
Outlet count indicates brand reach and expansion, crucial for market penetration and accessibility.
Wendy's in Mexico has a limited number of outlets. Chihuahua has the most outlets (19), followed by Nuevo León (4) and Yucatán (2). Aguascalientes and Querétaro each have only 1 outlet. This distribution highlights regional concentration.
Identifying top competitors through cross-visitation analysis allows for strategic benchmarking and competitive positioning.
Wendy's in Mexico shares customer visitation with several key competitors. Carl's Jr. (8.79%) and Little Caesars (8.64%) show the highest cross-visitation rates, followed by KFC (7.12%), Starbucks (6.21%), and Caffenio (5%). These brands represent key points of competition for Wendy's.
Traffic workload by hour shows peak hours and potential staffing needs, improving customer experience.
Wendy's in Mexico experiences peak traffic workload between 12 PM and 8 PM, with the highest traffic around 3 PM (69.74%). Traffic starts increasing around 9 AM (11.46%) and decreases significantly after 9 PM (58.75%), with minimal activity during early morning hours.
Understanding consumer segments helps tailor marketing efforts to resonate with key demographics.
Wendy's consumers in Mexico show an affinity for Men (123), while Women (70) are under-indexed. Gen Z (208) demonstrates a high affinity, Gen Y (72) and Gen X (69) are under-indexed, suggesting targeted strategies should consider these generational preferences. Don't interpret these values as percentages.