Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the Mexico and how they change over time
See what factors influence Wendy's performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the Mexico
An analysis of Wendy's' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Wendy's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's holds the 59th percentile in Mexico's Cafe & Restaurants industry, indicating an average/above average market position. This means Wendy's captures more customer traffic than many competitors. Performance peers in the same percentile include Magda San Ángel, Habaneros, Holy Cow! Gourmet Burger Co, Denny's, Pastes Kikos, and Los Cochinitos.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
Wendy's overall customer satisfaction in Mexico is 67%, a 4 percentage point increase year-over-year. Yucatán shows the highest CSAT at 83%, while Chihuahua has a lower CSAT at 58% with a decrease of 1.2 percentage points. The CSAT fluctuated between 61.27 and 72.02 during the observed period.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
The average check for Wendy's in Mexico is 247.3 MXN, a 6.6% increase year-over-year. Yucatán has the highest average check at 329.4 MXN. The average check fluctuated between 240.87 MXN and 275.44 MXN during the observed period.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and brand awareness.
Wendy's has the most outlets in Chihuahua (20), followed by Nuevo León (4), Yucatán (3), Aguascalientes (2), and Querétaro (1). This distribution highlights key regions for Wendy's operations in Mexico.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players.
Wendy's top competitors in Mexico, based on cross-visitation, are Little Caesars (9.90%), Carl's Jr. (8.48%), KFC (6.46%), Starbucks (5.05%), and McDonald's (5.05%). This indicates customers who visit Wendy's also frequent these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Wendy's in Mexico experiences peak traffic between 14:00 and 16:00, with the highest workload at 15:00 (68.57). Traffic is minimal during early morning hours (0:00-7:00).
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for better engagement.
Wendy's customer base in Mexico shows a high affinity for men (132 index) and Gen Z (245 index), suggesting these segments are overrepresented compared to the average consumer. Women (63 index), Gen X (84 index), and Gen Y (86 index) are underrepresented.