Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the Mexico and how they change over time
See what factors influence Wendy's performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Wendy's is right in the middle
Sample of brands in the same percentile
An analysis of Wendy's' competitors in the Mexico
An analysis of Wendy's' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wendy's market performance in Mexico is at the 54th percentile, indicating an average market position. This means Wendy's is performing similarly to its peers. Performance peers include Restaurante Italiano Trattoria Del Bosque, Don Ballenón, La Palapita, Popeyes Louisiana Kitchen, Rock n'Wok, and La Galeterie.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns helps refine marketing strategies and capture market share.
Wendy's in Mexico sees significant customer overlap with Little Caesars (9.87%), Carl's Jr. (7.92%), KFC (5.68%), Starbucks (5.38%), and McDonald's (5.08%). This indicates these brands are frequently visited by Wendy's customers.
Traffic workload analysis reveals peak hours and customer flow. Understanding these patterns allows for optimized staffing and resource allocation to meet demand.
Wendy's in Mexico experiences peak traffic between 14:00 and 16:00, with the highest workload at 15:00 (65.30%). Traffic is minimal between midnight and 7:00. This data informs staffing and promotional strategies.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Wendy's in Mexico shows a high affinity with men (index 131) and Gen Y (index 147), indicating these segments are overrepresented among Wendy's customers. Women (index 63) and Gen Z (index 116) also show affinity.