Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Daylight Donuts performance in the United States and how they change over time
See what factors influence Daylight Donuts performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Daylight Donuts' competitors in the United States
An analysis of Daylight Donuts' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Daylight Donuts is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Daylight Donuts holds a market performance percentile of 47 in the United States' Cafe & Restaurants industry, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Mr Cachapa, FENG CHA, Spice Indian Cuisine, Cheese Louise, Pizza Factory, and Dog Haus Biergarten.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Daylight Donuts has an overall CSAT of 82%, a decrease of 3.9 percentage points year-over-year. New Mexico shows the highest CSAT at 100%, while Wyoming has a CSAT of 89%. The trend shows fluctuations in CSAT over the observed period, with a low in July 2025.
Average check reveals spending habits, informing pricing and menu strategies. Monitoring this KPI helps optimize revenue per customer visit.
The overall average check for Daylight Donuts is $10.2, a 5.5% increase year-over-year. Texas has the highest average check at $14.6 USD. The average check shows an increasing trend over the observed period, peaking in August 2025.
Outlet count indicates brand reach and market presence. Tracking this KPI reveals expansion progress and geographic focus areas.
Daylight Donuts has the highest number of outlets in Oklahoma (115), followed by Kansas (40) and Arkansas (30). The distribution of outlets across states highlights key markets for the brand.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation data reveals shared customer bases and competitive landscape.
McDonald's is the top competitor for Daylight Donuts, with a cross-visitation rate of 19.24%. Other significant competitors include Sonic Drive-In (11.28%), Taco Bell (8.46%), Burger King (8.29%), and Braum's Ice Cream & Dairy Store (7.46%).
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Daylight Donuts experiences peak traffic workload between 7 AM and 9 AM, with the highest workload at 8 AM (59.79%). Traffic is significantly lower during afternoon and evening hours, indicating a strong morning-focused business.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies based on affinity insights.
Women show a high affinity (97) for Daylight Donuts, while men are slightly over-represented (103). Gen X is slightly over-represented (103), Gen Y is under-represented (88), and Gen Z is significantly over-represented (129), indicating a strong affinity among younger consumers.