Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McMenamins performance in the United States and how they change over time
See what factors influence McMenamins performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
McMenamins is right in the middle
Sample of brands in the same percentile
An analysis of McMenamins' competitors in the United States
An analysis of McMenamins' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McMenamins' market performance is at the 47th percentile, indicating a below average/lagging market position. This suggests that McMenamins captures less foot traffic compared to its competitors. Performance peers include Pal Campo Restaurant, Icon on Ocean, Barro's Pizza, Anthony's, Yogurtland, and il bolognese.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
McMenamins' overall CSAT is 75%, a slight increase of 0.3 percentage points year-over-year. Washington state shows a CSAT of 77%, while Oregon has a CSAT of 74%. This indicates generally positive customer sentiment, with Washington slightly outperforming Oregon.
Average check reveals spending habits, crucial for revenue forecasting and menu optimization, reflecting perceived value and customer purchasing power.
McMenamins' overall average check is $29.70, a 9.5% increase year-over-year. The average check in Washington is $35.00, while in Oregon it is $27.70. This suggests customers are spending more per visit than last year, with Washington having a higher average spend.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness, vital for expansion and market dominance.
McMenamins has 66 outlets in Oregon and 19 in Washington. This shows a strong presence in Oregon, with significantly more locations compared to Washington, indicating a regional concentration of the brand.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and highlighting opportunities for differentiation and market share gains.
McMenamins' top competitors based on customer cross-visitation are McDonald's (6.28%), Starbucks (4.64%), Taco Bell (4.09%), Wendy's (3.00%), and Dutch Bros Coffee (2.73%). This indicates that customers who visit McMenamins also frequent these fast-food and coffee chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation, optimizing customer experience and operational efficiency.
McMenamins experiences peak traffic workload between 4 PM and 6 PM, with the highest workload at 6 PM (62.16%). Traffic is also high from 11 AM to 2 PM. The lowest traffic occurs in the early morning hours (1 AM to 6 AM).
Understanding consumer segments allows for targeted marketing, tailoring strategies to resonate with specific demographics, maximizing engagement and ROI.
Women show high affinity (89) and Men show high affinity (110). Gen X shows high affinity (127), Gen Y shows under-indexed affinity (82), and Gen Z shows under-indexed affinity (72). This suggests that McMenamins is more popular among Gen X.