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Managing Partner, Global Business Development
See what factors influence McMenamins performance in the United States and how they change over time
See what factors influence McMenamins performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McMenamins' competitors in the United States
An analysis of McMenamins' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McMenamins is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand’s share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
McMenamins' Market Performance is at the 99th percentile, which places it as a leading brand in the Cafe & Restaurants industry. This means that McMenamins captures a significant portion of customer traffic compared to its competitors. The performance peers in the same percentile range include Super Chix, Tijuana Flats, Whiskey Cake Kitchen & Bar, LaScala's Fire, Spitz and Jonathan's Grille.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps improve service, loyalty, and identify areas needing attention.
McMenamins' overall CSAT is 71%, a slight decrease of 1 percentage point year-over-year. CSAT in Oregon is 72% (up 0.2pp), while in Washington it is 70% (down 3.7pp). This indicates that while customer satisfaction is generally positive, there may be region-specific factors impacting the customer experience in Washington.
Average check is the average amount spent per customer. It's important for assessing revenue trends and customer spending habits.
McMenamins' overall average check is $29.4, an increase of 4.8% year-over-year. The average check is $33.2 in Washington and $27.8 in Oregon. The increase in average check suggests that customers are spending more per visit compared to the previous year.
Competitor analysis identifies key players attracting similar customers, informing competitive strategies and differentiation efforts.
McMenamins' top competitors based on customer cross-visitation are McDonald's (6.42%), Starbucks (5.14%), Taco Bell (3.66%), Applebee's Grill + Bar (3.16%), and Wendy's (2.87%). These brands attract a portion of McMenamins' customer base, highlighting potential areas for competitive focus.
Understanding consumer segments helps tailor marketing. Gender and generation insights enable targeted messaging and product positioning.
McMenamins' customer base shows high affinity among men (113) compared to women (86). The generational mix indicates high affinity among Gen X (133), while Gen Y (82) and Gen Z (60) are under-indexed. This suggests that McMenamins resonates particularly well with Gen X consumers.