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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McMenamins performance in the United States and how they change over time
See what factors influence McMenamins performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
McMenamins is right in the middle
Sample of brands in the same percentile
An analysis of McMenamins' competitors in the United States
An analysis of McMenamins' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McMenamins holds a market performance percentile of 49 in the Cafe & Restaurants industry in the United States, indicating a below average/lagging market position. This percentile reflects a need to improve market share relative to competitors. Performance peers in the same percentile range include Iron Skillet, Saravanaa Bhavan, Brothers Bar & Grill, Ole Ole Steak House, Anh Hong Restaurant, and Lola bar.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
McMenamins' customers also frequently visit McDonald's (7.61%), Starbucks (4.52%), Taco Bell (4.28%), In-N-Out Burger (2.97%), and Wendy's (2.85%). This cross-visitation data highlights the competitive landscape and potential areas for McMenamins to differentiate itself.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
McMenamins experiences peak traffic workload between 4 PM and 7 PM, with the highest workload at 56.30% at 5 PM. The lowest traffic workload occurs between 1 AM and 6 AM. This data informs staffing and operational decisions to manage peak times effectively.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI.
McMenamins shows high affinity with men (115 index) and Gen X (131 index). Women are under-indexed (84 index), as are Gen Y (79 index) and Gen Z (47 index). This suggests marketing should focus on Gen X and men, while strategies to engage Gen Y, Gen Z, and women should be explored.