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Managing Partner, Global Business Development
See what factors influence Cubana performance in the South Africa and how they change over time
See what factors influence Cubana performance in the South Africa and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cubana' competitors in the South Africa
An analysis of Cubana' competitors in the South Africa
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Cubana is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the Cafe & Restaurants sector.
Cubana, with a market performance percentile of 98, is a leading brand. This shows a strong market position with a high degree of customer preference relative to performance peers like Gelato Mania, Honest Chocolate Cafe, NIKOS, Jimmy's, Balkan Burger, and The Butcher Shop & Grill, which share a similar percentile range.
Customer satisfaction (CSAT) measures customer happiness, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
Cubana's overall CSAT is 67%, a decrease of 19.4 percentage points year-over-year. Western Cape shows 75% CSAT, while Eastern Cape lags at 33%. This suggests declining customer happiness, especially in the Eastern Cape, requiring targeted interventions to boost satisfaction.
Average check tracks customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing behavior in Cafe & Restaurants.
Cubana's overall average check is 512.3 ZAR, up 7.8% year-over-year. Western Cape leads at 575 ZAR, while Eastern Cape is 328.8 ZAR. This indicates increased spending, particularly in Western Cape, with regional disparities needing further investigation.
Outlet count reflects brand reach, market penetration, and potential revenue. Tracking outlet distribution informs expansion and resource allocation strategies.
Cubana has 3 outlets each in Gauteng, KwaZulu-Natal, and Western Cape; 2 in Free State; and 1 in Eastern Cape. Equal distribution across the top 3 states suggests a balanced market presence; Free State and Eastern Cape offer expansion opportunities.
Competitor analysis reveals market dynamics, helping a brand understand its competitive landscape and identify opportunities for differentiation.
Cubana's customers also visit McDonald's (31.94%), KFC (25%), and Spur (22.22%), indicating cross-visitation trends. This highlights the need to monitor these competitors and refine strategies to attract and retain customers within the competitive Cafe & Restaurants market.
Traffic workload by hour reveals peak hours, enabling optimized staffing and resource allocation for improved customer experience in the Cafe & Restaurants.
Cubana experiences peak traffic between 11 PM and 12 AM (31.89%), while the lowest traffic is at 4 AM and 5 AM (0%). High workload during late hours suggests a focus on evening customers, while resources can be minimized during early morning hours.
Consumer segment analysis helps understand customer demographics, enabling targeted marketing, and customized offerings for improved engagement in Cafe & Restaurants.
Cubana's consumer base shows high affinity for women (59%) and Gen Y (187%). Women are moderately over-represented, while Gen Y demonstrates a very high affinity. This suggests targeted marketing towards Gen Y could yield higher engagement and ROI.