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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gelato Mania performance in the South Africa and how they change over time
See what factors influence Gelato Mania performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Gelato Mania is in the lower 25% of brands
Sample of brands in the same percentile
An analysis of Gelato Mania' competitors in the South Africa
An analysis of Gelato Mania' competitors in the South Africa
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gelato Mania's market performance is in the lower 25% in South Africa's Cafe & Restaurants industry, indicating a lagging position. This means the brand captures less foot traffic compared to competitors like The Waffle House, Fancy Franks, Cubana, Nice Neighbour Cafe, Clarkys lakeside restaurant and George's Grill House, who are also in the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Gelato Mania's overall customer satisfaction is 79%, a decrease of 1.6 percentage points year-over-year. Western Cape shows a CSAT of 77%, with a decrease of 5.2 percentage points. The CSAT dynamic data shows fluctuations between 61.11% and 87.5% during the period, indicating variability in customer experience.
Outlet count indicates brand reach and market presence. Tracking outlet distribution informs expansion strategies and market penetration efforts.
Gelato Mania has 9 outlets in Western Cape and 4 in Gauteng, indicating a stronger presence in Western Cape. This distribution highlights the brand's current focus and potential for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Gelato Mania's customers also visit The Hussar Grill, KFC, and McDonald's (7.69% cross-visitation each), followed by tashas and Burger King (5.77% each). This indicates shared customer interests and potential competitive overlap.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns optimizes staffing and resource allocation for efficiency.
Gelato Mania experiences peak traffic between 9 AM and 10 PM, with the highest workload between 3 PM and 8 PM. Traffic is minimal during early morning hours. This data informs staffing and operational adjustments to meet customer demand.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enables tailored campaigns and product positioning.
Women show a high affinity (110 index) for Gelato Mania, while men are under-indexed (90 index). Gen X exhibits a very high affinity (185 index), while Gen Y is slightly under-indexed (91 index). This suggests targeted marketing towards women and Gen X could be effective.