Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cuarto de kilo performance in the Mexico and how they change over time
See what factors influence Cuarto de kilo performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cuarto de kilo' competitors in the Mexico
An analysis of Cuarto de kilo' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cuarto de kilo is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cuarto de kilo's market performance is at the 57th percentile, indicating an average/above average market standing in the Cafe & Restaurants industry in Mexico. This means the brand attracts more customers than approximately 57% of its competitors. Performance peers in the same percentile range include El Sirloin de la Roma " Del Valle", Barracruda, Don Asado, MERMELADA COCINA QUE RECONFORTA., La cochinita de la 60, and Taquería El Califa.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong brand reputation.
Cuarto de kilo's overall customer satisfaction (CSAT) is 67%, a 5.6 percentage point increase year-over-year. Nuevo León shows the highest CSAT at 93%, followed by Michoacán at 83% and Querétaro at 82%. Guanajuato experienced a CSAT decrease of 6.3 percentage points, while Jalisco shows 65% CSAT. This indicates generally improving customer sentiment, with regional variations.
Average check reveals customer spending habits and pricing power, influencing revenue and profitability. Monitoring trends informs pricing strategies.
The overall average check for Cuarto de kilo is 250.4 MXN, a 10.7% increase year-over-year. Michoacán has the highest average check at 275.9 MXN. Jalisco's average check is 251 MXN, Querétaro's is 216.7 MXN, and Guanajuato's is 213.6 MXN. This suggests increased customer spending, particularly in Michoacán.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential. Expansion strategies rely on outlet distribution.
Cuarto de kilo has the most outlets in Jalisco (20), followed by Guanajuato, Michoacán, and Nuevo León (2 each), and Querétaro (1). This distribution highlights Jalisco as a key market, with opportunities for expansion in other states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning. Cross-visitation reveals shared audiences.
The top competitors for Cuarto de kilo, based on cross-visitation, are KFC (7.65%), Little Caesars (5.10%), Carl's Jr. (5.10%), McDonald's (3.97%), and Starbucks (3.97%). This indicates that customers who visit Cuarto de kilo also frequent these fast-food chains and coffee shops.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer satisfaction during peak hours.
Cuarto de kilo experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 4:00 PM (63.30%). Traffic is minimal before 10:00 AM and after 10:00 PM. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI. Affinity insights inform positioning strategies.
Women are overrepresented among Cuarto de kilo's consumers (54% value label, -30.08 delta), while Men are significantly overrepresented (140% value label, 25.98 delta). Gen X is highly overrepresented (253% value label, 100 delta), while Gen Y is also overrepresented (69% value label, -20.40 delta). This suggests a strong affinity among Gen X and Men.