Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Cuarto de kilo performance in the Mexico and how they change over time
See what factors influence Cuarto de kilo performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cuarto de kilo' competitors in the Mexico
An analysis of Cuarto de kilo' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Cuarto de kilo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference, indicating its share of foot traffic in the industry.
Cuarto de kilo is a leading brand in Mexico's Cafe & Restaurants industry, securing a 99th percentile market performance. This indicates a strong competitive position, reflecting high customer preference relative to peers like BIRRIERIA CHOLOLO MAZAMITLA, Santóua, La Casa del Waffle, Parole, El Chino Central del Norte, and Frutos Prohibidos, who also share this top-tier ranking.
CSAT reflects customer loyalty, affecting brand perception and profitability. High CSAT scores indicate successful customer experience strategies.
Cuarto de kilo demonstrates a solid customer satisfaction in Mexico with an overall CSAT of 69%, up 3.8pp year-over-year. Querétaro leads with 96%, while Guanajuato shows a significant decrease. Customer satisfaction trended between 65.89% and 73.63% from May to July 2025, indicating some volatility.
Average check reflects customer spending, influencing revenue. Increases indicate higher customer value and potential for upselling.
Cuarto de kilo's average check in Mexico is 248.8 MXN, a 14% increase year-over-year. Michoacán has the highest average check at 291.5 MXN. Average check trended from 239.54 MXN to 270.42 MXN between May and July 2025.
Outlet count indicates market presence and reach. Expansion reflects growth, while stable numbers suggest market consolidation.
Cuarto de kilo has a significant presence in Jalisco with 21 outlets. Guanajuato, Michoacán and Nuevo León each have 2 outlets, and Querétaro has 1. This distribution highlights Jalisco as a key market.
Understanding competitor visitation patterns enables strategic positioning and helps identify opportunities to capture market share.
Cuarto de kilo shares customer visitation with KFC (5.72%), Starbucks (4.87%), Carl's Jr. (4.87%), Little Caesars (4.24%), and McDonald's (4.03%). These brands represent key competitors for Cuarto de kilo in Mexico.
Traffic workload reveals peak hours, aiding staffing and resource allocation for optimal customer service and operational efficiency.
Cuarto de kilo's traffic peaks between 14:00 and 17:00, reaching a maximum workload of 61.94% at 17:00. Traffic is minimal before 10:00 and after 22:00. This data is key to optimizing operational resources.
Consumer segment data enables targeted marketing. Understanding gender and generational preferences optimizes messaging and product offerings.
Cuarto de kilo shows high affinity with Men (135 affinity index) and Gen X (125 affinity index), meaning that those groups are overrepresented in Cuarto de Kilo consumer base. Women are also a significant segment (53 affinity index) but are underrepresented. The brand is also popular among Gen Y (103 affinity index) and Gen Z (83 affinity index).