Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chowking performance in the United States and how they change over time
See what factors influence Chowking performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chowking is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Chowking' competitors in the United States
An analysis of Chowking' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chowking's market performance is in the lower 33%, indicating a below average market standing. This means that Chowking captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Nordstrom Ebar Artisan Coffee and 5 Esquinas.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Chowking's overall customer satisfaction is 87%, a 3.6 percentage point increase year-over-year. Nevada shows the highest CSAT at 89%, with a 7.8 percentage point increase. California has a CSAT of 88%, up by 2.4 percentage points. This indicates a positive trend in customer perception across key locations.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions to boost profitability.
Chowking's overall average check is $21.70, a decrease of 23.7% year-over-year. Nevada has the highest average check at $24.10, while California's average check is $21.30. The decrease suggests a need to analyze pricing strategies and customer spending habits.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy, while distribution impacts accessibility and brand visibility.
Chowking has 14 outlets in California, 1 in Nevada, and 1 in Washington. The concentration in California suggests a strategic focus on this market. Limited presence in Nevada and Washington indicates potential for expansion in those states.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Chowking's top competitors based on customer cross-visitation are Jollibee (16.67%), McDonald's (9.52%), In-N-Out Burger (7.14%), Starbucks (7.14%), and Denny's (7.14%). Jollibee has the highest overlap, suggesting a significant portion of Chowking's customers also visit Jollibee.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and minimize wait times.
Chowking's peak traffic workload occurs between 12:00 PM and 2:00 PM, reaching a high of 62.71% at 1:00 PM. Traffic starts increasing at 7:00 AM, peaks during lunch hours, and declines after 6:00 PM. There is no traffic between 9:00 PM and 7:00 AM.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies to resonate with key demographics.
Chowking's customer base shows a high affinity towards men (114) and Gen X (126) and Gen Z (124). Women are under-indexed (85). This suggests that marketing efforts could be tailored to better engage female customers.