Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chowking performance in the United States and how they change over time
See what factors influence Chowking performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chowking' competitors in the United States
An analysis of Chowking' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chowking is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Chowking holds a leading market position at the 99th percentile, indicating it's among the top brands. This high percentile reflects strong customer preference and competitive advantage. Peers in the same range include El Gallo Taqueria, Swig & Swine, Korner67, The Capital Burger, Farm Bar, and Aladdin Market & Grill.
CSAT is key for loyalty and repurchases. It measures customer sentiment, revealing areas for service improvements and overall brand perception.
Chowking's overall CSAT is high at 88%, with a significant increase of 10.3 percentage points year-over-year. Nevada and California show strong satisfaction at 90%, while Washington lags at 35%. CSAT fluctuated between 83.75 and 94.24% over the period. Focus on improving Washington's satisfaction is needed.
Average check reflects spending per visit, impacting revenue. Monitoring trends reveals customer purchase behavior and pricing effectiveness.
Chowking's overall average check is $25.20, down 17.1% year-over-year. Nevada has the highest average check at $29.60, while California's is $24.70. The average check varied between $22.16 and $27.88 during the period, indicating potential areas for upselling or menu adjustments.
Outlet count indicates brand reach, influencing market share and revenue potential. It reflects expansion strategy and geographic presence.
Chowking has 14 outlets in California, 1 in Nevada, and 1 in Washington. California dominates the brand's presence. Limited outlet presence in Nevada and Washington suggests potential expansion opportunities in those states.
Competitor analysis reveals direct rivals and customer choices. It informs competitive strategies, positioning, and marketing efforts.
Chowking's top competitors based on cross-visitation are Jollibee (18.03%), McDonald's (14.75%), In-N-Out Burger (8.20%), Gerry's Grill (6.56%), and Starbucks (6.56%). Jollibee and McDonald's have the highest overlap in customer base, indicating they are key competitors for customer acquisition and retention.
Traffic workload analysis optimizes staffing and operations. Understanding peak hours ensures efficient resource allocation and customer satisfaction.
Chowking's traffic workload peaks between 12:00 PM and 4:00 PM, with the highest workload at 61.04% around 1:00 PM. There is minimal to no activity between 9:00 PM and 7:00 AM. This data indicates optimal staffing levels are required during peak hours and reduced staffing during off-peak hours.
Consumer segment analysis helps tailor marketing. Affinity insights enable targeted campaigns, improving engagement and ROI.
Women have high affinity (78%) while Men are over-indexed (120%) for Chowking. Gen X is average (100), while Gen Y (91%) and Gen Z (64%) show lower representation. The higher affinity index for Men indicates a potential to create specific promotion to attract more Women consumers.