Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Chip City performance in the United States and how they change over time
See what factors influence Chip City performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Chip City is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Chip City' competitors in the United States
An analysis of Chip City' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference within the Cafe & Restaurants industry.
Chip City's MARKET PERFORMANCE percentile is 99, indicating a leading position. This signifies high customer preference and a strong competitive edge. Performance peers within the 99th percentile include Federales Fulton, Louisiana Bistreaux Seafood Kitchen, Hot Cakes, Zanzibar, Harvest Seasonal Grill, and Curry Pizza.
Customer satisfaction is critical because it reflects loyalty and brand perception, directly impacting long-term revenue and growth.
Chip City's overall customer satisfaction (CSAT) is 83%, a decrease of 4.5 percentage points year-over-year. Maryland shows the highest CSAT at 89% with 28.9 percentage points growth, while New York shows 83% with a decrease of 7.7 percentage points. The trend indicates a need to understand and address declining satisfaction in some states.
The number of outlets indicates brand reach and expansion, reflecting growth strategy and market penetration within the Cafe & Restaurants industry.
Chip City has 15 outlets in New York, 3 in Florida, 3 in Connecticut, 3 in New Jersey, 2 in Virginia, 1 in Massachusetts, and 1 in Maryland. The concentration in New York suggests a strong regional presence, with expansion opportunities in other states.
Understanding competitors is key for strategic positioning, identifying opportunities, and maintaining a competitive advantage in the market.
Chip City's top competitors include Starbucks (7.61% cross visitation), Dunkin' (5.43%), McDonald's (5.43%), Chipotle Mexican Grill (4.89%), and Taco Bell (4.35%). This cross-visitation data reveals customer preferences and suggests potential areas for competitive differentiation.
Analyzing traffic workload by hour is important for optimizing staffing, managing inventory, and enhancing customer experience during peak times.
Chip City experiences peak traffic between 11 AM and 10 PM, with the highest workload around 2 PM (54.54%). Minimal traffic occurs between midnight and 10 AM. Staffing and resources should be allocated to align with these peak hours.
Consumer segment analysis informs targeted marketing, product development, and positioning strategies based on demographic affinity.
Chip City's customer base shows high affinity among women (index 119) and under-representation with men (index 82). Gen Z (index 207) and Gen Y (index 122) demonstrate high affinity, while Gen X (index 51) is under-indexed. Marketing should target Gen Z and Gen Y.