Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chip City performance in the United States and how they change over time
See what factors influence Chip City performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chip City is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of Chip City' competitors in the United States
An analysis of Chip City' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Chip City's market performance is in the lower 38%, indicating a below average market standing. This suggests that Chip City captures less foot traffic compared to its competitors. Performance peers in the same range include New Campo Argentino Steakhouse and Bellissima.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Tracking CSAT helps identify areas for service improvement.
Chip City's overall CSAT is 88%, a slight decrease of 0.1 percentage points year-over-year. Maryland shows the highest CSAT at 97% with significant growth, while Virginia and New York experienced CSAT decreases. The CSAT trend shows fluctuations between 84.18 and 92.62 from June to August 2025.
Outlet count indicates brand reach and market presence. Expansion strategies directly impact revenue potential and brand visibility.
Chip City has 26 outlets in New York, representing the largest presence. Florida and Massachusetts each have 4 outlets. Other states like Connecticut, New Jersey, and Virginia have 3 outlets each, while Texas, Pennsylvania and Maryland have 1 each.
Identifying top competitors helps refine strategies. Cross-visitation rates reveal shared customer base and competitive landscape.
Chip City's top competitors include Starbucks (7.19% cross-visitation), McDonald's (5.99%), Dunkin' (5.99%), Chipotle Mexican Grill (4.79%), and Taco Bell (3.59%). This indicates a significant overlap in customer base with these major food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Chip City experiences peak traffic between 11 AM and 8 PM, with the highest workload between 2 PM and 6 PM. Traffic is minimal between midnight and 7 AM, suggesting a need for adjusted staffing during off-peak hours.
Understanding consumer demographics enables targeted marketing. Gender and generational insights refine messaging and product offerings.
Chip City's customer base shows a higher affinity among women (index 117) compared to men (index 84). Gen Z (index 163) and Gen Y (index 128) show high affinity, while Gen X (index 50) is under-indexed, suggesting targeted marketing opportunities.