Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence China King performance in the United States and how they change over time
See what factors influence China King performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of China King' competitors in the United States
An analysis of China King' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
China King is in the lower 44% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
China King's market performance is in the lower 44th percentile, indicating a below average market position. This suggests that China King captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Texas Steakhouse and Catrina Querida.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth and positive word-of-mouth.
China King's overall CSAT is 74%, a 7.2 percentage point increase year-over-year. Tennessee shows the highest CSAT at 97%, with a significant growth of 36.7 percentage points. This indicates improved customer experiences, especially in Tennessee, driving positive brand perception.
Average check reflects spending per customer, crucial for revenue. Monitoring trends informs pricing and menu strategies to optimize profitability.
China King's overall average check is $20.50, a 7.6% increase year-over-year. Texas has the highest average check at $25.90. This suggests customers are spending more per visit, potentially due to menu adjustments or increased order sizes.
Outlet count indicates brand reach and market presence. Expansion reflects growth, while distribution impacts accessibility and brand visibility.
China King has the most outlets in North Carolina (21), followed by New York (17). This distribution highlights key markets for China King, with North Carolina representing its strongest presence in terms of outlet numbers.
Competitor analysis identifies key rivals and customer preferences, informing strategies to differentiate and capture market share effectively.
China King's top competitors based on cross-visitation are McDonald's (14.78%), Taco Bell (6.30%), Chick-fil-A (5.87%), Burger King (5.65%), and Sonic Drive-In (4.78%). This indicates that customers who visit China King also frequently visit these fast-food chains.
Traffic workload reveals peak hours, enabling staffing and resource optimization for enhanced service and customer satisfaction during busy times.
China King experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 6 PM (57.89%) and 5 PM (56.82%). This data suggests that China King should optimize staffing and resources during these peak hours to manage customer flow effectively.
Understanding consumer segments by Gender and Generation informs targeted marketing, enhancing relevance and engagement for improved ROI.
China King's customer base shows a high affinity towards women (97) and men (103). Gen X shows a high affinity (119), while Gen Y (82) and Gen Z (78) are under-indexed. This suggests that marketing efforts should consider the preferences and behaviors of Gen X consumers.