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Managing Partner, Global Business Development
See what factors influence China King performance in the United States and how they change over time
See what factors influence China King performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of China King' competitors in the United States
An analysis of China King' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
China King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
China King is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This position indicates high customer preference relative to its peers like Laredo Taco Company and King's Fish House.
Customer satisfaction (CSAT) indicates how well a brand meets customer expectations, a key driver for loyalty and repeat business.
China King's overall CSAT is 69%, a 1.4 percentage point increase year-over-year. Pennsylvania shows the highest CSAT at 84%, while New York experienced the most significant growth in CSAT at 19.7 percentage points.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
China King's overall average check is $20, a 4.9% increase year-over-year. Texas has the highest average check at $30, indicating higher spending per customer in that state.
Competitor analysis identifies key rivals for strategic positioning and competitive advantage.
China King's top competitors based on customer cross-visitation are McDonald's (15.68%), Burger King (8.28%), Taco Bell (7.40%), Chick-fil-A (5.62%), and Dunkin' (5.03%). This indicates a significant overlap in customer base with these brands.
Consumer segment analysis helps tailor marketing by understanding demographic preferences.
China King's customer base shows a high affinity towards women (index 95) and Gen X (index 108). Gen Y is under-indexed (index 85), suggesting an opportunity to increase engagement with this group. Gen Z has an index of 101.