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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence China House performance in the United States and how they change over time
See what factors influence China House performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
China House is in the lower 27% of brands
Sample of brands in the same percentile
An analysis of China House' competitors in the United States
An analysis of China House' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
China House's market performance is in the lower 27%, indicating a lagging position. This means the brand captures less foot traffic than most competitors. Performance peers in similar range: Campus Burgers, Doc's Marina Grill, Tito's Tacos, Laos in Town, Benchmark, Greggs.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with business growth.
China House's overall CSAT is 66%, up 11.3 percentage points year-over-year, showing improved customer happiness. Ohio has the highest CSAT (83%), while Wisconsin has the lowest (44%). There is a positive trend in CSAT from June to August 2025.
Outlet count indicates brand reach and market presence. Expansion reflects growth, while strategic distribution enhances accessibility and market share.
China House has the most outlets in New York (8), followed by North Carolina (6). Ohio, South Carolina and Wisconsin each have 4, 3 and 3 outlets respectively. The number of outlets in each state remains constant during the reporting period.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs strategies to attract and retain customers.
China House's top competitors based on cross-visitation are McDonald's (21.67%), Taco Bell (13.33%), Burger King (6.67%), Wendy's (6.67%), and Dunkin' (6.67%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes customer satisfaction.
China House experiences peak traffic workload between 11 AM and 7 PM, with the highest workload around 6 PM (56.35%). Traffic is minimal before 10 AM and after 10 PM. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand affinity.
China House's customer base shows a high affinity for women (index 91) and an over-representation of men (index 109). Gen X is over-represented (index 202), while Gen Y is under-represented (index 77).