Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence China House performance in the United States and how they change over time
See what factors influence China House performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
China House is in the top 3% of brands
Sample of brands in the same percentile
An analysis of China House' competitors in the United States
An analysis of China House' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals a brand's share of foot traffic, reflecting competitive strength and customer preference in its industry.
China House's Market Performance is at the 97th percentile, which positions the brand as leading within the Cafe & Restaurants industry. This high percentile indicates a strong market presence and significant customer preference compared to its peers. Performance peers include Five Four Restaurant & Drafthouse- Cedar Park, Diane's Place, Jashan, Vybez Restaurant & Lounge, NẾP Cafe, Journey Cafe Big Island.
Customer Satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and repeat business.
China House's overall CSAT is 61%, a 7.9 percentage point increase year-over-year, indicating improved customer satisfaction. However, CSAT varies by state: New York at 63% (-12.5pp), South Carolina at 42% (-15.5pp), and Wisconsin at 39% (-47.4pp), highlighting areas needing attention.
Number of Outlets indicates brand reach and market presence, influencing accessibility and potential customer base.
China House has the most outlets in North Carolina (6), followed by New York (4), Wisconsin (3), and South Carolina (3). Georgia, California, Massachusetts and Maryland each have 2, Oklahoma and District of Columbia have 1. This distribution indicates geographic strengths and potential expansion areas.
Identifying top competitors by customer cross-visitation helps refine marketing strategies and competitive positioning.
China House's top competitors based on customer cross-visitation are McDonald's (23.33%), Taco Bell (11.67%), Subway (8.33%), Wendy's (5.00%), and Chipotle Mexican Grill (5.00%). This indicates a shared customer base with these quick-service restaurants.
Traffic workload by hours reveals peak times, enabling optimized staffing and resource allocation for better service.
China House experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload around 6:00 PM (55.77%). There's very little traffic before 10:00 AM or after 10:00 PM. This shows when staffing and resources are most crucial.
Understanding consumer segments by gender and generation helps tailor marketing and product offerings for better engagement.
China House's customer base shows high affinity among women (index 75) and men (index 123). Gen X exhibits high affinity (index 127), while Gen Y is also well-represented (index 108). This suggests targeted messaging and offerings for Gen X and Y could be beneficial.