Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Chicking performance in the New Zealand and how they change over time
See what factors influence Chicking performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicking' competitors in the New Zealand
An analysis of Chicking' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Chicking is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference.
Chicking's market performance is in the top 1%, positioning it as a leading brand in New Zealand's Cafe & Restaurants industry. This high percentile indicates a strong market presence and significant customer preference compared to its performance peers. Performance peers in a similar position include RE Burger, The Coffee Club, Burger King, Cobb & Co, Lone Star and Goode Brothers.
Customer satisfaction (CSAT) reflects loyalty and brand perception, driving repeat business and positive word-of-mouth referrals.
Chicking's overall CSAT is 85%, a 4.9 percentage point increase year-over-year, indicating improved customer sentiment. Gisborne shows the highest CSAT at 98%, while Wellington's CSAT is lower at 67% with a negative trend. Recent CSAT values remain relatively stable. High customer satisfaction suggests strong brand loyalty, while lower scores in Wellington indicate potential areas for improvement.
Average check value indicates spending per transaction, reflecting pricing strategy and customer purchasing behavior.
Chicking's overall average check is NZD 29.40, a decrease of 18.4% year-over-year. Canterbury has the highest average check at NZD 34.50. The overall decrease suggests adjustments in pricing, promotional activity, or changes in customer order patterns. Recent average check values remain relatively stable.
Number of outlets indicates market reach and brand accessibility to customers across different locations.
Chicking has 11 outlets in Auckland, making it the region with the highest concentration. Waikato has 2 outlets, while Canterbury, Wellington and Gisborne each have 1. The distribution indicates a strong presence in Auckland, with opportunities for expansion in other regions.
Identifying competitors is key for strategic positioning, revealing direct rivals and shared customer base.
Chicking's top competitors based on cross-visitation are McDonald's (21.62%), Pizza Hut (10.81%), KFC (8.56%), Domino's Pizza (5.41%), and Burger King (4.95%). A significant portion of Chicking's customers also visit McDonald's, indicating a potential overlap in target audiences and competitive pressure from established fast-food chains.
Traffic workload analysis helps optimize staffing and resource allocation based on hourly demand patterns.
Chicking experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 18:00 (62.20%). The lowest traffic workload occurs between 01:00 and 06:00. These insights enable efficient staff scheduling and targeted promotions during peak hours to maximize sales.
Consumer segmentation enables tailored marketing by understanding demographic preferences and behaviors.
Chicking's customer base shows a high affinity among women (78%) and men (118%), with men being overrepresented. Gen Y shows the highest affinity (133%). Gen X and Gen Z are underrepresented. Targeted marketing efforts can be designed to resonate with Gen Y customers while also attracting Gen X and Z.