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Managing Partner, Global Business Development
See what factors influence Chickie's & Pete's performance in the United States and how they change over time
See what factors influence Chickie's & Pete's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Chickie's & Pete's' competitors in the United States
An analysis of Chickie's & Pete's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chickie's & Pete's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chickie's & Pete's is a leading brand with a percentile of 99.00, indicating high market share. This suggests strong customer preference. Peers in the same range include Bocas Grill, Café Zupas, Whelihan's Pub Restaurant, HASHTAG INDIA, National House of Pancakes, and McGuire's Irish Pub.
Customer satisfaction (CSAT) indicates brand loyalty and the likelihood of repeat business, directly impacting revenue and market position.
Chickie's & Pete's overall CSAT is 79.00%, up by 4.10 percentage points year-over-year. Pennsylvania shows the highest CSAT at 83.00%, while Missouri has the lowest at 51.00%. New Jersey's CSAT is 74.00%. This shows generally positive customer sentiment, with room for improvement in Missouri.
Average check reflects customer spending per visit, crucial for understanding revenue trends and pricing strategy effectiveness.
Chickie's & Pete's overall average check is $39.10, up 6.60% year-over-year. New Jersey has an average check of $39.70, while Pennsylvania's is $39.00. Average check indicates positive revenue trends.
Outlet count indicates brand reach and market penetration, directly influencing accessibility and potential customer base.
Chickie's & Pete's has 16 outlets in Pennsylvania, 9 in New Jersey, and 1 in Missouri. Pennsylvania accounts for the largest share of outlets. Geographic expansion may be considered.
Identifying key competitors is crucial for strategic benchmarking, understanding market dynamics, and informing competitive advantages.
Chickie's & Pete's top competitors based on customer cross-visitation are McDonald's (8.53%), Chick-fil-A (6.32%), Dunkin' (4.74%), Starbucks (3.79%), and Wendy's (3.79%). These brands attract some of the same customers as Chickie's & Pete's.
Understanding peak traffic hours allows for efficient staffing, resource allocation, and optimized customer service strategies.
Chickie's & Pete's experiences peak traffic between 4 PM and 6 PM (hod 16-18), with the highest workload at 6 PM (61.55%) and 7PM (64.31%) Significant traffic starts building around 11 AM, peaks in the afternoon/evening, and declines after 9 PM.
Consumer segments analysis enables targeted marketing by understanding audience demographics and preferences, increasing campaign effectiveness.
Chickie's & Pete's customer base shows a higher affinity among women (84%) and men (115%). Generation X has a high affinity (116%), while Gen Y (91%) and Gen Z (71%) are under-indexed. Marketing can be tailored to these segments.