Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chicken Shack performance in the United States and how they change over time
See what factors influence Chicken Shack performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Chicken Shack is right in the middle
Sample of brands in the same percentile
An analysis of Chicken Shack' competitors in the United States
An analysis of Chicken Shack' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Chicken Shack's market performance is at the 45th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic than the majority of its competitors. Performance peers in the same percentile range include The Boiling Crab and Jack Stack Barbecue.
CSAT reflects customer happiness, directly impacting loyalty and revenue. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Chicken Shack's overall customer satisfaction (CSAT) is 73%, a 1.3 percentage point increase year-over-year. Nevada shows the highest CSAT at 86%, while Washington has decreased to 78%. This indicates generally positive customer experiences, with regional variations needing attention.
Average check reveals spending per customer, crucial for revenue forecasting and menu optimization. Monitoring trends helps adjust pricing and promotions.
Chicken Shack's overall average check is $21.80, a 3.9% decrease year-over-year. Nevada has the highest average check at $27.50. This suggests a need to analyze pricing strategies and customer spending habits to boost revenue.
Outlet count indicates brand reach and growth. More outlets can mean greater market penetration and brand visibility to potential customers.
Chicken Shack has 27 outlets in Michigan, the highest number among all states. California has 8 outlets. This distribution highlights Michigan as a key market, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
McDonald's is the top competitor with a 15.94% cross-visitation rate. Wendy's and Burger King also show significant overlap. This indicates that Chicken Shack customers frequently visit these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and reduces wait times.
Chicken Shack experiences peak traffic between 11 AM and 6 PM, with the highest workload around 12 PM and 1 PM. This data suggests the need for optimal staffing during lunch and dinner hours to manage customer flow effectively.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product positioning.
Women show a high affinity (83) for Chicken Shack, while men are overrepresented (116). Gen X is overrepresented (118), while Gen Y (90) and Gen Z (79) are underrepresented. This suggests marketing should focus on Gen X and male consumers.