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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kickin'Crab performance in the United States and how they change over time
See what factors influence Kickin'Crab performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Kickin'Crab is right in the middle
Sample of brands in the same percentile
An analysis of Kickin'Crab' competitors in the United States
An analysis of Kickin'Crab' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Kickin'Crab's market performance is at the 45th percentile in the United States' Cafe & Restaurants industry, indicating a below average market position. This means Kickin'Crab captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile range include East Coast Wings + Grill, El Asadero Mexican Grill, Santorini by Georgios, Arctic Circle, Itto Sushi, and Mala Town 自选麻辣烫.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Kickin'Crab's overall customer satisfaction is 80%, a decrease of 7.1 percentage points year-over-year. Georgia shows the highest CSAT at 92%, while Missouri has the lowest at 65% but shows growth. The trend from June to August 2025 indicates a slight fluctuation in customer satisfaction, with a peak in June.
Average check reflects spending per customer, crucial for revenue analysis and menu optimization to boost profitability.
The overall average check for Kickin'Crab is $54.90, a 13.6% increase year-over-year. California has the highest average check at $61.70, while Texas has the lowest at $48.50. The average check fluctuated between June and August 2025, peaking in July.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Kickin'Crab has a total of 31 outlets in the United States. California has the highest number of outlets with 18, followed by Texas with 9. Arizona, Missouri and Georgia have fewer locations, with 2 and 1 respectively.
Identifying top competitors helps refine strategies, understand market dynamics, and improve competitive positioning.
The top competitors for Kickin'Crab, based on customer cross-visitation, are McDonald's (9.40%), In-N-Out Burger (7.84%), Jack in the Box (5.02%), Chick-fil-A (3.76%), and IHOP (3.45%). This indicates that customers who visit Kickin'Crab also frequently visit these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Kickin'Crab experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 19:00 (62.76%). Traffic is minimal in the early morning hours (0:00-10:00). This data suggests the need for increased staffing and resources during the evening peak hours.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Kickin'Crab's customer base shows a higher affinity towards women (111 index) compared to men (90 index). Among generations, Gen Z shows the highest affinity (143 index), followed by Gen Y (106 index), while Gen X is under-indexed (90 index). This suggests that Kickin'Crab resonates more strongly with younger consumers and women.