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Managing Partner, Global Business Development
See what factors influence Kickin'Crab performance in the United States and how they change over time
See what factors influence Kickin'Crab performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kickin'Crab' competitors in the United States
An analysis of Kickin'Crab' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Kickin'Crab is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Kickin'Crab's market performance is at the 99th percentile, a leading position. This means Kickin'Crab captures more customer traffic than 99% of cafe and restaurants in the United States. Performance peers in a similar range include The Tavern, DIG, Catrina Querida, Amor Miami, Luke's Lobster and Ayat.
Customer satisfaction is crucial to gauge brand loyalty and identify areas for improvement in customer experience.
Kickin'Crab's overall customer satisfaction (CSAT) is 78%, a decrease of 8.5 percentage points year-over-year. CSAT varies by state, with Georgia at 90%, Arizona at 87%, Texas at 77%, California at 74%, and Missouri at 58%. This indicates varying levels of satisfaction across different locations, with Missouri showing the only positive trend.
Average check reflects customer spending per visit and informs pricing strategy and revenue management.
The overall average check for Kickin'Crab is $56.90, an increase of 18.2% year-over-year. California has the highest average check at $62.10, followed by Arizona at $61.00, Texas at $52.40, and Georgia at $49.50. The changes show customer spending is on the rise.
Number of outlets indicates brand reach and market penetration, influencing accessibility and brand awareness.
Kickin'Crab has 16 outlets in California, 7 in Texas, 2 in Arizona, and 1 each in Missouri and Georgia. The concentration of outlets is highest in California, indicating its primary market.
Competitor analysis identifies key rivals and helps understand customer preferences and competitive landscape.
The top competitors for Kickin'Crab, based on cross-visitation, are McDonald's (9.89%), In-N-Out Burger (6.67%), Jack in the Box (4.37%), Starbucks (3.68%), and Chick-fil-A (3.45%). This shows customers who visit Kickin'Crab also frequent these establishments.
Analyzing traffic workload by hour helps optimize staffing and resource allocation during peak and off-peak times.
Kickin'Crab's traffic workload peaks between 17:00 and 20:00, with the highest workload at 19:00 (63.36%). Traffic is minimal in the early morning hours. This indicates the busiest times for Kickin'Crab are during the late afternoon and early evening.
Understanding consumer segments by gender and generation enables targeted marketing and tailored customer experiences.
Kickin'Crab's customer base shows a high affinity index for women (111%) compared to men (90%), indicating a stronger representation among female customers. Gen Z (127%) and Gen Y (110%) also show high affinity, while Gen X (86%) is under-indexed, suggesting differences in appeal across generations.