Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chicken Salad Chick performance in the United States and how they change over time
See what factors influence Chicken Salad Chick performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicken Salad Chick' competitors in the United States
An analysis of Chicken Salad Chick' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chicken Salad Chick is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, indicating competitive strength and customer preference in the cafe & restaurant industry.
Chicken Salad Chick's market performance is at the 99th percentile, indicating a leading position. This shows a strong competitive advantage. Peers in a similar range: Founding Farmers, Gyu-Kaku, Razzoo's Cajun Cafe, Friendly's, Beatrix, Mi Cocina.
CSAT reflects customer happiness, influencing loyalty and brand perception, and helps identify areas for service improvement to boost retention.
Chicken Salad Chick's overall CSAT is 80%, a slight decrease of 0.8pp year-over-year. Arkansas shows the highest CSAT at 90% with significant growth. New Mexico experienced a slight CSAT decrease. CSAT fluctuated slightly over the three-month period.
Average check reflects spending per customer, indicating menu pricing effectiveness and customer purchase behavior, crucial for revenue optimization strategies.
Chicken Salad Chick's overall average check is $17.2, a 6.1% increase year-over-year. Tennessee has the highest average check at $19.9 USD. The average check fluctuated throughout the period, peaking in July.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy effectiveness and potential for revenue generation.
Chicken Salad Chick has the most outlets in Georgia (42), followed by Texas (37) and Florida (33). This distribution highlights the brand's strongest markets and expansion focus areas within the United States.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts to gain a competitive edge.
Chicken Salad Chick's top competitors based on cross-visitation are McDonald's (12.16%), Chick-fil-A (10.77%), Cracker Barrel Old Country Store (5.98%), Wendy's (5.78%), and Taco Bell (5.43%). This data highlights the quick-service restaurants that Chicken Salad Chick customers also frequent.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Chicken Salad Chick experiences peak traffic workload between 12 PM and 1 PM, with significant activity from 10 AM to 6 PM. Minimal traffic occurs outside of these hours, indicating operational focus during daytime hours.
Consumer segment analysis informs targeted marketing, tailoring messaging and offerings to specific demographics for enhanced engagement and conversion.
Chicken Salad Chick's consumer base shows a high affinity among women (index 124) and Gen X (index 126), while men (index 78), Gen Y (index 77), and Gen Z (index 75) are under-indexed. This suggests strategic marketing should target women and Gen X.