Search among the top brands by number of locations
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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
California Pizza Kitchen is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence California Pizza Kitchen performance in the United States and how they change over time
See what factors influence California Pizza Kitchen performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of California Pizza Kitchen' competitors in the United States
An analysis of California Pizza Kitchen' competitors in the United States
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals a brand's competitive strength and customer preference, crucial for strategic decision-making and growth initiatives.
California Pizza Kitchen holds a leading market performance, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This indicates a very strong brand presence relative to its peers like Mr. & Mrs. Crab, Penn Station East Coast Subs, Krispy Krunchy Chicken, Rudy's "Country Store" and Bar-B-Q, Huey Magoo's Chicken Tenders, and Bill Miller BBQ, all positioned in the same percentile range.
Customer satisfaction is key as it reflects customer loyalty, impacts brand reputation, and drives repeat business and positive word-of-mouth referrals.
California Pizza Kitchen's overall customer satisfaction (CSAT) is 68%, a 1.7 percentage point increase year-over-year. CSAT varies by state, with Guam showing the highest CSAT at 86% and an increase of 6.8 percentage points, while Louisiana shows the lowest CSAT at 80% with decrease of 10.9 percentage points. Customer satisfaction increased from 65.11 in May 2025 to 69.58 in July 2025.
Average check is vital because it indicates customer spending habits, influences revenue projections, and helps in optimizing pricing strategies and menu offerings.
The overall average check for California Pizza Kitchen is $34.60, showing a 0.7% increase year-over-year. New Jersey has the highest average check at $49.00, while Illinois has the lowest among the listed states at $38.70. The average check decreased from $35.22 in May 2025 to $34.70 in July 2025.
Competitive analysis helps understand market dynamics and identify key players, informing strategies to differentiate, gain market share, and stay competitive.
The top competitors of California Pizza Kitchen, based on customer cross-visitation, are McDonald's (10.53%), Starbucks (8.60%), In-N-Out Burger (7.20%), Taco Bell (5.21%), and Chick-fil-A (5.03%). This indicates that customers who visit California Pizza Kitchen also frequent these establishments.
Consumer segment analysis allows for personalized marketing, targeted product development, and tailored communication strategies, enhancing customer engagement and brand affinity.
California Pizza Kitchen's customer base shows a higher affinity towards women (111%) compared to men (88%). Among generations, Gen X demonstrates the highest affinity (118%), while Gen Z (71%) is under-indexed, indicating a need to better engage this younger demographic. Gen Y shows 89% affinity.