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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence California Fish Grill performance in the United States and how they change over time
See what factors influence California Fish Grill performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of California Fish Grill' competitors in the United States
An analysis of California Fish Grill' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
California Fish Grill is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
California Fish Grill's market performance is at the 49th percentile, indicating a below average/lagging market position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Pogu Picnic, HASHTAG INDIA, Shady Maple, Tulua Bistro, Bruegger's Bagels, and Duffy's Sports Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
California Fish Grill's overall CSAT is 84%, a 2.6 percentage point increase year-over-year, indicating improved customer happiness. Arizona shows the highest CSAT at 88% with a 9.9 percentage point increase. Nevada has 86% with 0.1 percentage point increase, and California has 84% with 2.3 percentage point increase.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for profitability.
The overall average check for California Fish Grill is $22.40, a 3% decrease year-over-year. California has the highest average check at $22.70, while Arizona's is $20.70 and Nevada's is $20.60. The decrease suggests customers are spending slightly less per visit.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers.
California Fish Grill has 63 outlets in total. The majority (56) are located in California. Nevada has 4 outlets, Arizona has 2, and Virginia has 1. This distribution highlights California as the brand's primary market.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation helps refine marketing and competitive strategies.
The top competitors for California Fish Grill, based on customer cross-visitation, are In-N-Out Burger (10.41%), McDonald's (9.18%), Starbucks (7.26%), Chick-fil-A (4.66%), and El Pollo Loco (4.38%). This indicates that customers who visit California Fish Grill also frequently visit these fast-food and cafe chains.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
California Fish Grill experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 1:00 PM (68.35%) and 6:00 PM (68.10%). Traffic is minimal during the early morning and late-night hours.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand resonance with key demographics.
California Fish Grill's customer base shows a high affinity towards women (85% value label, but 115 affinity index) and Gen X (122 affinity index). Gen Y is represented with an affinity index of 91, while Gen Z is under-indexed (44 affinity index).