Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Romania and how they change over time
See what factors influence Burger King performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Romania
An analysis of Burger King' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Burger King in Romania holds a leading market performance at the 99th percentile. This top 1% position indicates a strong competitive advantage, demonstrating significant customer preference compared to its peers like PUB 13 and Sera Eden.
Customer satisfaction (CSAT) reflects customer happiness and loyalty, crucial for repeat business and positive brand reputation in Cafe & Restaurants.
Burger King's overall CSAT in Romania is 79%, a 6.9pp increase year-over-year. Iași and Constanța lead with 95% CSAT. Dolj shows a slight decrease. The trend from May to July 2025 indicates fluctuating but generally high satisfaction.
Average check indicates how much customers spend per visit, reflecting menu pricing, order size, and overall perceived value in Cafe & Restaurants.
Burger King's average check in Romania is 55 RON, a 2.3% decrease year-over-year. Constanța has the highest average check at 92 RON. Average check fluctuated between 54.06 and 57.52 RON from May to July 2025.
Number of outlets shows brand reach. More outlets often mean higher revenue and brand awareness in Cafe & Restaurants business.
Burger King has a presence in multiple counties in Romania, with Dolj having the highest number of outlets (3). Argeș, Constanța, and Sibiu each have 2 outlets, indicating moderate market coverage.
Competitor analysis identifies key players capturing the same customer base, informing competitive strategies in Cafe & Restaurants industry.
McDonald's (14.51%) and KFC (13.88%) are Burger King's top competitors in Romania based on cross-visitation. FRYDAY (6.94%), Starbucks (5.36%), and Mesopotamia (3.79%) also attract a portion of Burger King's customers.
Traffic workload reveals peak hours, helps optimize staffing and promotions in Cafe & Restaurants industry.
Burger King's peak traffic workload in Romania occurs between 10:00 and 21:00, peaking between 18:00 and 20:00. Traffic is minimal between midnight and 8:00, revealing customer's preferences.
Consumer segments help target marketing by understanding customer demographics, increasing ad relevance and ROI in Cafe & Restaurants industry.
Burger King customers in Romania show high affinity for Men, Gen Y and Gen Z. Women and Gen X are under-indexed. This suggests targeted campaigns towards Men and younger generations may yield better results.