Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Philippines and how they change over time
See what factors influence Burger King performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Philippines
An analysis of Burger King' competitors in the Philippines
In Cafés & Restaurants
·Jul – Sep 25
Burger King is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger King's market performance in the Philippines is at the 70th percentile, indicating an above-average market position. This suggests Burger King captures more customer traffic than many competitors in the Cafe & Restaurants industry. Performance peers in a similar range include Pizza Hut, Mamou, and Italianni's.
Customer satisfaction (CSAT) reflects brand perception. High CSAT scores often correlate with customer loyalty and positive word-of-mouth.
Burger King in the Philippines has an overall CSAT of 83%, a 10.7 percentage point increase year-over-year. Davao Region leads with 92% satisfaction. This indicates strong positive customer experiences, particularly in Davao Region and Northern Mindanao, contributing to brand loyalty.
Average check (Avg Check) indicates customer spending per visit, reflecting menu pricing, order size, and customer affluence.
The overall average check for Burger King in the Philippines is PHP 442.2, a 5.2% increase year-over-year. Zamboanga Peninsula has the highest average check at PHP 550. This suggests customers are spending more per visit, potentially due to increased menu prices or larger orders.
Number of outlets indicates brand reach and accessibility. A larger outlet count can lead to greater market penetration and brand visibility.
Burger King has 60 outlets in Metro Manila, the highest concentration in the Philippines. Calabarzon and Central Luzon follow with 26 and 24 outlets, respectively. This shows a strong presence in key urban areas, maximizing customer access and brand exposure.
Competitor analysis reveals key rivals and customer preferences, informing competitive strategies and market positioning.
Jollibee and McDonald's are the top competitors for Burger King in the Philippines, with cross-visitation rates of 28.73% and 26.57%, respectively. Starbucks, Mang Inasal and Chowking also attract Burger King customers. This highlights the need to differentiate and retain customers amidst strong competition.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Burger King in the Philippines experiences peak traffic workload between 17:00 (5 PM) and 20:00 (8 PM), reaching a high of 64.48% at 18:00 (6 PM). Traffic is lowest between 1:00 AM and 5:00 AM. This data informs staffing and promotional strategies to manage peak demand effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups.
Burger King's customer base in the Philippines shows a higher affinity towards men (index 109) compared to women (index 91). Gen X shows a very high affinity (index 191), while Gen Y (index 93) and Gen Z (index 60) are under-indexed. This suggests marketing should focus on Gen X and male consumers.