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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Philippines and how they change over time
See what factors influence Burger King performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Philippines
An analysis of Burger King' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Burger King is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 71st percentile, indicating an above average position in the Philippines' Cafe & Restaurants industry. This suggests a solid market standing relative to competitors like Mamou, BOTEJYU, Escobar's Steakhouse, Italianni's, and Pizza Hut, which are in the same percentile range.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Burger King's top competitors in the Philippines, based on customer cross-visitation, are Jollibee (28.64%), McDonald's (26.82%), Starbucks (14.74%), Chowking (7.28%), and KFC (5.96%). This indicates significant customer overlap with these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Burger King's peak traffic workload in the Philippines occurs between 17:00 and 20:00, reaching a high of 66.29% at 19:00. The lowest traffic workload is between 3:00 and 5:00, indicating significant variations in demand throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Burger King's customer base in the Philippines shows a higher affinity towards men (110%) compared to women (90%). Gen X shows the highest affinity (164%), while Gen Y (96%) and Gen Z (68%) are under-indexed, suggesting a need for tailored marketing strategies.