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Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Philippines and how they change over time
See what factors influence Burger King performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the Philippines
An analysis of Burger King' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Market Performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference.
Burger King in the Philippines holds a leading MARKET PERFORMANCE at the 99th percentile. This indicates a strong market position relative to its peers. Performance peers in the same percentile range include BOTEJYU, TGI Fridays, Pizza Hut, Texas Roadhouse, Italianni's, and Escobar's Steakhouse.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with increased revenue.
Burger King's overall CSAT in the Philippines is 83%, a significant 14.6 percentage point increase year-over-year. Regional CSAT varies, with Calabarzon and Metro Manila at 82%, Central Luzon at 76%, Western Visayas at 62%, and Central Visayas at 58%. This indicates generally positive customer sentiment with regional variations.
Average check reveals how much customers spend per visit, crucial for revenue analysis and pricing strategy optimization.
Burger King's overall average check in the Philippines is PHP 445, a 7.9% increase year-over-year. Average check varies significantly by region, from PHP 750 in Zamboanga Peninsula to lower amounts in other regions. This data can inform regional pricing and promotional strategies.
Outlet count shows brand reach and accessibility. More outlets can mean greater market share and brand visibility to customers.
Burger King has 60 outlets in Metro Manila, 24 each in Calabarzon and Central Luzon, 7 in Central Visayas, and 2 each in Zamboanga Peninsula, Western Visayas, Ilocos Region, Davao Region and Northern Mindanao, and 1 in Cordillera Administrative Region. Most outlets concentrated in Metro Manila.
Understanding top competitors via cross-visitation highlights direct rivals and shared customer bases for strategic advantages.
Burger King's top competitors in the Philippines, based on cross-visitation, are Jollibee (28.52%), McDonald's (27.68%), and Starbucks (14.09%). Gerry's Grill (7.21%) and Jollibee (5.70%) are also notable competitors. This shows a significant overlap in customer base with these brands.
Traffic workload patterns identify peak hours, enabling staffing optimization and promotional targeting during the busiest times.
Burger King experiences peak traffic workload in the Philippines between 17:00 and 20:00 hours, with the highest workload at 18:00 hours (64.43). Traffic gradually increases from 6:00, suggesting breakfast/lunch demand, peaking in the evening, and then decreasing overnight.
Consumer segment analysis informs targeted marketing, tailoring messages to resonate with specific demographic groups for better engagement.
Burger King's customer base shows a high affinity with women (75% value label) and men (118% value label). The generational mix shows high affinity index with Gen X (187%), Gen Y (98%), and Gen Z (53%).
Cafés & Restaurants