Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Boston Market performance in the United States and how they change over time
See what factors influence Boston Market performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Boston Market' competitors in the United States
An analysis of Boston Market' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Boston Market is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals a brand's competitive strength and customer preference in the Cafe & Restaurants industry.
Boston Market's market performance is in the top 1%, indicating a leading position. This strong market standing signifies high customer preference and competitive advantage compared to peers like Jay Bhavani, Dim Sum Palace, St Patrick's, Mission + Market, Monty's Lighthouse, and 8th Ave Tiki Bar & Grill, which are also in the top percentile.
Customer Satisfaction (CSAT) reflects brand perception and loyalty. Monitoring CSAT helps understand customer sentiment and identify areas for service improvement.
Boston Market's overall CSAT is 36%, a 4.6 percentage point increase year-over-year. CSAT varies by state: Massachusetts (57%), Texas (48%), and Delaware (38%) show higher satisfaction, while New York (32%) and New Jersey (31%) show lower satisfaction. This variation suggests focusing on improving customer experience in underperforming states.
Average check reveals customer spending habits. Tracking this metric informs pricing strategies and menu optimization to maximize revenue.
Boston Market's overall average check is $24.4, a 17.8% decrease year-over-year. Average check varies by state: Massachusetts ($26.8 USD) and New York ($26.7 USD) have the highest average checks, while Texas ($20.6 USD) has the lowest. The downward trend and state variations suggest a need to reassess pricing or promotional strategies.
Outlet count indicates brand reach and expansion. Monitoring store distribution informs strategic decisions on market penetration and growth opportunities.
Boston Market has a varying number of outlets across different states. Pennsylvania leads with 5 outlets, followed by New York and New Jersey with 4 each, then Texas with 3. Other states such as Ohio, Delaware, Illinois and Massachusetts have only 1. This distribution guides decisions for expansion and resource allocation.
Identifying key competitors reveals the competitive landscape. Understanding competitors' strengths and weaknesses informs strategies for differentiation and market share growth.
Boston Market's top competitors based on customer cross-visitation are McDonald's (14.10%), Dunkin' (8.97%), Burger King (7.69%), Taco Bell (7.05%), and Wendy's (6.41%). This indicates a significant overlap in customer base with fast-food chains, suggesting opportunities to attract more customers through differentiation strategies.
Traffic workload by hour reveals peak operational demands. Understanding customer traffic patterns informs staffing and resource allocation for optimal service efficiency.
Boston Market experiences peak traffic workload between 10 AM and 8 PM, with the highest workload occurring between 4 PM and 6 PM. Minimal traffic occurs between midnight and 9 AM. This informs staffing and resource optimization to meet peak demand and minimize operational inefficiencies during off-peak hours.
Analyzing consumer segments (Gender and Generation) informs targeted marketing and positioning strategies. Affinity insights enhance marketing campaign effectiveness and customer engagement.
Boston Market's consumer base shows gender affinity: Men index at 113, indicating a higher-than-average engagement. Women index at 86, suggesting lower engagement. Regarding generation, Gen X indexes at 101, Gen Y at 98, and Gen Z at 90. This suggests marketing should focus on engaging women and tailoring offers to Gen Z to increase their engagement.