Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Big City Wings performance in the United States and how they change over time
See what factors influence Big City Wings performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Big City Wings' competitors in the United States
An analysis of Big City Wings' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Big City Wings is in the lower 39% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Big City Wings is in the lower 39% of brands, indicating a below average market performance. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Original ChopShop, Waffle Love, Noodles & Dumplings, Ashoka Indian Restaurant, Harold's Chicken Shack, and Cabo Bob's Burritos.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with customer loyalty, repeat business, and positive word-of-mouth referrals.
Big City Wings has an overall CSAT of 81%, a 12.3 percentage point increase year-over-year. In Texas, the CSAT is also 81%, with the same growth. This indicates a strong improvement in customer satisfaction over the past year, suggesting successful strategies in enhancing customer experience.
Average check is the typical amount spent per customer. Monitoring this KPI helps in understanding customer spending habits and revenue trends.
The overall average check for Big City Wings is $29.40, a 5.9% increase year-over-year. In Texas, the average check is also $29.40. This indicates customers are spending slightly more per visit compared to the previous year, potentially due to menu updates or pricing adjustments.
Number of outlets indicates brand's market presence. Tracking this KPI helps in understanding brand's expansion and market coverage.
Big City Wings has 13 outlets in Texas. This provides a snapshot of the brand's physical presence and market coverage within the state, indicating a focused regional operation.
Identifying key competitors helps in understanding the competitive landscape and benchmarking performance against industry rivals.
The top competitors for Big City Wings, based on customer cross-visitation, are McDonald's (7.23%), Popeyes Louisiana Kitchen (6.02%), Chick-fil-A (6.02%), Whataburger (4.22%), and Chipotle Mexican Grill (4.22%). This indicates that customers who visit Big City Wings also frequently visit these fast-food and fast-casual chains.
Traffic workload by hours reveals peak operational times. This helps optimize staffing, manage resources, and improve customer service during busy periods.
Big City Wings experiences peak traffic between 11 AM and 10 PM, with the highest workload around 7 PM (60.18%) and 8 PM (62.43%). Traffic is minimal before 10 AM and after 11 PM. This data suggests the need for increased staffing and resource allocation during peak evening hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Big City Wings' customer base shows a higher affinity among men (112) compared to women (87). Among generations, Gen X shows the highest affinity (142), followed by Gen Z (110), while Gen Y is under-indexed (80). This suggests that marketing efforts could focus on attracting more Gen Y customers and leveraging the existing affinity among Gen X and Gen Z.