Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Big City Wings performance in the United States and how they change over time
See what factors influence Big City Wings performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Big City Wings' competitors in the United States
An analysis of Big City Wings' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Big City Wings is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, critical for strategic decisions and competitive positioning within the industry.
Big City Wings is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence relative to its peers. Performance peers include: Camila's Restaurant, Biryani City, 1810 Tacos y Tequila, Sweet Spot, Mike's Red Tacos, Thai Villa.
Customer satisfaction is key to loyalty and growth. Tracking CSAT helps understand customer sentiment and identify areas for service improvement.
Big City Wings has a strong customer satisfaction rating of 78%, reflecting a 11.5 percentage point increase year-over-year. This positive trend indicates improved customer experiences and increased brand loyalty. In Texas, the CSAT is also 78% with 11.5pp growth.
Average check indicates customer spending per visit, vital for revenue analysis and informing pricing or promotional strategies.
The overall average check for Big City Wings is $28 USD, with a 2.8% decrease year-over-year. In Texas, the average check is $28 USD. This indicates a need to analyze factors affecting spending, such as menu offerings or pricing strategies.
Outlet count reflects market reach and growth. Tracking this metric helps assess expansion and geographic presence.
Big City Wings has 13 outlets located in Texas. This provides a clear understanding of the brand's physical presence and market penetration within the state.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Big City Wings, based on customer cross-visitation, include McDonald's (10.43%), Whataburger (8.06%), Chick-fil-A (6.64%), Starbucks (6.64%), and Popeyes Louisiana Kitchen (6.16%). These brands represent alternatives visited by Big City Wings' customers.
Understanding traffic workload by hour helps optimize staffing and resource allocation to match demand.
Big City Wings experiences peak traffic between 17:00 and 20:00 (5 PM - 8 PM), with the highest workload at 19:00 (7 PM) at 62.79. Traffic is minimal between 0:00 and 9:00 (12 AM - 9 AM). Resource allocation should align with these trends.
Consumer segment analysis tailors marketing to specific demographics, maximizing engagement and brand resonance.
Big City Wings' customer base shows high affinity among women (89) and an over-representation among men (111). Generationally, Gen X (134) shows a high affinity, while Gen Y (81) are under-indexed. Gen Z is at 102. Marketing should consider these segment preferences.