Search among the top brands by number of locations
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Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Harold's Chicken Shack is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Harold's Chicken Shack performance in the United States and how they change over time
See what factors influence Harold's Chicken Shack performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Harold's Chicken Shack' competitors in the United States
An analysis of Harold's Chicken Shack' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Harold's Chicken Shack's market performance is at the 99th percentile, indicating a leading position. This means the brand captures a significant share of customer traffic relative to its peers like Artichoke Basille's Pizza and TOM's Famous, which are in the same range.
Customer Satisfaction (CSAT) indicates loyalty. Tracking changes identifies areas for service improvement to retain and attract customers.
Harold's Chicken Shack's overall CSAT is 45%, a decrease of 10.1 percentage points year-over-year. Satisfaction varies by state, with Georgia at 60% and Illinois at 43%. This indicates a need for targeted service improvements, especially in Illinois and Arizona.
Average check reflects customer spending per visit. Increases suggest enhanced value perception or upselling effectiveness.
The overall average check for Harold's Chicken Shack is $23.10, a 6.7% increase year-over-year. Georgia shows the highest average check at $36.50, while Illinois reports $21.30. This variance might indicate regional pricing or menu differences.
Outlet count reflects market presence and expansion. Growth indicates investment and broader customer access.
Harold's Chicken Shack has 17 outlets in Illinois, 7 in Indiana, 2 in Georgia, and 1 in Arizona. The concentration in Illinois suggests a strong regional base, with opportunities for expansion in other states.
Competitor analysis identifies direct rivals and shared customer bases, crucial for strategic positioning and marketing.
Harold's Chicken Shack shares customers with McDonald's (16.25% cross-visitation), Culver's (6.25%), Popeyes Louisiana Kitchen (5.83%), Portillo's (5.83%) and Taco Bell (5.42%). McDonald's has the most overlap. These insights can inform competitive strategies.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to meet demand.
Harold's Chicken Shack experiences peak traffic workload between 11 AM and 7 PM, with the highest activity around 4 PM (62.80-64.64). Night time traffic is significantly low. Staffing should be adjusted to align with these peak hours.
Understanding consumer segments allows targeted marketing, tailoring offerings to specific demographics for better engagement.
Harold's Chicken Shack attracts slightly more women (Affinity Index 101) than men (Affinity Index 99). Gen Y shows higher affinity (111), while Gen Z is under-indexed (79). Marketing efforts should focus on Gen Y and consider strategies to engage Gen Z.