Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Harold's Chicken Shack performance in the United States and how they change over time
See what factors influence Harold's Chicken Shack performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Harold's Chicken Shack' competitors in the United States
An analysis of Harold's Chicken Shack' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Harold's Chicken Shack is in the lower 39% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Harold's Chicken Shack's market performance is in the lower 39% of brands. This indicates a below average market standing compared to its competitors. Performance peers in the same percentile range include Original ChopShop and Waffle Love.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for Harold's Chicken Shack is 51%, a 1.3 percentage point increase year-over-year. Satisfaction varies by state, with Georgia showing the highest satisfaction (76%) and Arizona the lowest (36%). The CSAT trend increased from June to August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Harold's Chicken Shack is $22 USD, a 1.4% decrease year-over-year. Indiana has the highest average check ($23.5 USD), while Illinois has an average check of $20.4 USD. The average check decreased from June to August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Harold's Chicken Shack has the most outlets in Illinois (21), followed by Indiana (6), Georgia (2), and Arizona (1). This distribution highlights the brand's stronger presence in Illinois compared to other states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
The top competitors for Harold's Chicken Shack, based on customer cross-visitation, are McDonald's (11.76%), Burger King (5.88%), Portillo's (5.10%), Taco Bell (4.71%), and Giordano's (4.31%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Harold's Chicken Shack experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 5 PM to 6 PM. Traffic is minimal between 3 AM and 9 AM, indicating the need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are overrepresented among Harold's Chicken Shack consumers (97 index), while men are also overrepresented (103 index). Gen X (112 index) and Gen Y (103 index) show high affinity, while Gen Z (65 index) is underrepresented.