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Managing Partner, Global Business Development
See what factors influence Big Bad Breakfast performance in the United States and how they change over time
See what factors influence Big Bad Breakfast performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Big Bad Breakfast' competitors in the United States
An analysis of Big Bad Breakfast' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Big Bad Breakfast is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Big Bad Breakfast's Market Performance is in the top 1%, a leading position. This indicates strong competitive strength, capturing a significant share of customer traffic. Performance peers in similar range: Xperience Kitchen & Cocktails, Mendocino Farms, Batters & Brunch, Toastique, Wing Daddy's Sauce House, HopCat are also at 99 percentile.
Customer satisfaction reflects customer happiness, impacting loyalty and brand reputation in the competitive Cafe & Restaurants sector.
Big Bad Breakfast has an overall customer satisfaction of 82%, a slight decrease of 2 percentage points year-over-year. South Carolina shows the highest satisfaction at 86%, while Arkansas scores 80% with largest satisfaction decrease. The CSAT has slightly decreased from 82.84% to 81.03% during the observed period.
Average check value shows how much customers spend, revealing pricing strategy effectiveness and potential revenue per customer in Cafe & Restaurants.
Big Bad Breakfast's overall average check is $22.6, up 1.1% year-over-year. Arkansas shows the highest average check ($23.7). The average check has increased from $21.16 to $23.58 during the observed period, indicating positive revenue growth.
Outlet count indicates brand reach, reflecting expansion strategy and market presence in the competitive Cafe & Restaurants market.
Big Bad Breakfast has the largest presence in Alabama (6 outlets). Tennessee has 5 outlets, followed by Kentucky, Florida, and South Carolina with 3 and 2 respectively. North Carolina and Mississippi have the least outlets count (1).
Competitor analysis shows market rivalry, highlighting brands competing for the same customers in the Cafe & Restaurants industry.
The top competitors for Big Bad Breakfast, based on customer cross-visitation, are McDonald's (10.36%), Chick-fil-A (8.40%), Waffle House (5.60%), Cracker Barrel Old Country Store (5.60%), and Wendy's (4.76%). This shows the brand's overlap in customer base with quick-service and family dining chains.
Traffic analysis shows peak workload hours, revealing operational effectiveness during busy and slow times in the Cafe & Restaurants.
Big Bad Breakfast experiences peak traffic between 9 AM and 11 AM, peaking at 61.95% at 10 AM. Traffic starts building up at 7 AM (23.01%), reaching its peak between 9 AM and 11 AM, then gradually decreases. There is zero traffic from 15:00 to 7:00.
Consumer analysis by segments allows targeted strategy based on demographics, enhancing engagement and market relevance in Cafe & Restaurants.
Big Bad Breakfast attracts more women (93%) than men (106%), with affinity index shows male segment is over-represented and female under-represented. Gen X is over-represented (132%), while Gen Y (86%) and Gen Z (68%) are under-represented.