Search among the top brands by number of locations
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See what factors influence Baskin-Robbins performance in the United States and how they change over time
See what factors influence Baskin-Robbins performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the United States
An analysis of Baskin-Robbins' competitors in the United States
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's strength and customer preference in its industry via foot traffic share and competitive standing.
Baskin-Robbins holds a leading market performance position at the 99th percentile, placing it in the top 1% of brands. This indicates a strong competitive advantage. Peers in similar performance range: Krystal, Maggiano's Little Italy, Casey's, Nothing Bundt Cakes, Firebirds Wood Fired Grill, DinoLand Cafe.
CSAT reflects customer loyalty and brand perception, influencing repurchase rates and word-of-mouth referrals.
Baskin-Robbins' overall customer satisfaction (CSAT) is 58%, up 1 percentage point year-over-year. Wisconsin leads in CSAT at 89%, followed by Nebraska (87%) and Puerto Rico (86%). Louisiana experienced a CSAT decrease. CSAT was between 57.15 and 59.19 over the observed period.
Outlet count indicates brand reach and market presence, directly impacting accessibility and revenue potential.
Baskin-Robbins has 407 outlets in California, the highest in the US. Illinois has 237, New York 231, Texas 178, and Florida 111. The distribution of outlets indicates regional focus.
Identifying top competitors shows direct competitive pressures and customer preferences, shaping strategic responses.
Baskin-Robbins' top competitors, based on cross-visitation, are McDonald's (15.83%), Dunkin' (8.06%), Starbucks (7.57%), Burger King (6.90%), and Wendy's (6.61%). This reveals customer overlap with fast-food and coffee chains.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation during peak hours.
Baskin-Robbins' peak traffic workload occurs between 11:00 AM and 8:00 PM, reaching its highest point between 6:00 PM and 7:00 PM (52.90%). Traffic is lowest between midnight and 4:00 AM.
Understanding customer segments enables targeted marketing strategies for higher engagement and ROI.
Women (affinity index 103) are overrepresented among Baskin-Robbins customers, while men (97) are underrepresented. Gen X (112) shows high affinity, while Gen Y (95) and Gen Z (95) are slightly under-indexed.