Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the United States and how they change over time
See what factors influence Baskin-Robbins performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Baskin-Robbins is ahead of most brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the United States
An analysis of Baskin-Robbins' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins' market performance is at the 60th percentile, indicating an average/above average market standing. This means Baskin-Robbins performs better than 60% of its peers. Performance peers in the same percentile range include Sushi Sake, Taco John's, Noodles and Company, Blaze Pizza, Noches de Colombia, and Ole Red.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Baskin-Robbins, based on cross-visitation, are McDonald's (13.80%), Dunkin' (8.39%), Starbucks (7.19%), Burger King (6.46%), and Wendy's (6.30%). This indicates a significant overlap in customer base with these fast-food and coffee chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Baskin-Robbins experiences peak traffic workload between 11 AM and 8 PM, with the highest workload around 6 PM (53.07%). Traffic is lowest between midnight and 4 AM. This data can inform staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging.
Women show a high affinity (104 index) towards Baskin-Robbins, while men are under-indexed (96 index). Gen X shows a high affinity (110 index), while Gen Y (96 index) and Gen Z (97 index) are under-indexed.