Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the United States and how they change over time
See what factors influence Baskin-Robbins performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Baskin-Robbins is ahead of most brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the United States
An analysis of Baskin-Robbins' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins' market performance is at the 59th percentile in the Cafe & Restaurants industry in the United States. This indicates an average/above average market standing. Performance peers in the same percentile range include Hopdoddy Burger Bar, Noodles and Company, and Margaritaville.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and repeat business.
Baskin-Robbins' overall CSAT is 61%, a 2.7 percentage point increase year-over-year. Wisconsin shows the highest CSAT at 89%, while Utah has a CSAT of 70% with a decrease of 4.5 percentage points. Customer satisfaction has increased from June to August 2025.
Outlet count indicates brand reach and market presence, reflecting expansion and accessibility to customers.
Baskin-Robbins has 412 outlets in California, the highest number in the United States. New York has 275 outlets, followed by Illinois with 251. Florida has 115 outlets.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's is the most cross-visited brand by Baskin-Robbins customers (14.29%), followed by Dunkin' (7.78%) and Starbucks (7.32%). Burger King and Wendy's also show notable cross-visitation rates.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better customer service.
Baskin-Robbins experiences peak traffic workload between 4 PM and 7 PM, with the highest workload at 53.81% at 6 PM. Traffic is lowest between midnight and 3 AM.
Understanding consumer segments helps tailor marketing to specific groups, improving engagement and brand affinity.
Women are overrepresented among Baskin-Robbins consumers (affinity index 104), while men are underrepresented (affinity index 96). Gen X is overrepresented (affinity index 113), while Gen Y (affinity index 94) and Gen Z (affinity index 95) are underrepresented.