Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baja's performance in the United States and how they change over time
See what factors influence Baja's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baja's' competitors in the United States
An analysis of Baja's' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Baja's is in the lower 33% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baja's market performance is in the lower 33%, indicating a lagging position. This means Baja's captures less foot traffic compared to most competitors. Performance peers in a similar range include Nordstrom Ebar Artisan Coffee and 5 Esquinas.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Baja's overall CSAT is 84%, a slight decrease of 0.7pp year-over-year. Massachusetts shows the highest CSAT at 93% with a growth of 7.4pp, while Connecticut has the lowest at 76% with a decrease of 16.7pp. This suggests regional variations in customer experience.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Baja's average check is $17, a 2.2% increase year-over-year. Massachusetts has the highest average check at $17.6 USD, while Connecticut's is $15 USD. This indicates variations in spending habits across different states.
Number of outlets indicates brand's market presence and reach. More outlets can mean greater convenience and brand visibility for customers.
Baja's has 10 outlets in Rhode Island, 3 in Massachusetts, and 2 in Connecticut. Rhode Island represents the strongest market presence for Baja's based on outlet count.
Identifying key competitors helps understand the competitive landscape. Cross-visitation data reveals brands that attract similar customer segments.
Baja's top competitors based on cross-visitation are Dunkin' (14.48%) and McDonald's (13.10%). Wendy's and Taco Bell share 6.21% cross visitation, followed by Starbucks (4.83%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload by hour reveals peak and off-peak times. This helps optimize staffing, manage resources, and improve customer experience during busy periods.
Baja's traffic workload peaks between 17:00 and 19:00, reaching a high of 65.86% at 18:00. Traffic is minimal between midnight and 10:00. This data suggests a need for increased staffing and resource allocation during evening hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized campaigns.
Baja's customer base shows a high affinity towards women (120 index) and Gen Z (131 index), indicating these segments are overrepresented compared to the average consumer. Gen X also shows high affinity (121 index). Gen Y is underrepresented (90 index).