Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wonder is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wonder performance in the United States and how they change over time
See what factors influence Wonder performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wonder' competitors in the United States
An analysis of Wonder' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals the brand’s foot traffic share, indicating competitive strength and customer preference in the industry.
Wonder's market performance is at the 99th percentile, indicating a leading position. This signifies strong customer preference and a significant competitive advantage. Peers such as Captain George's Seafood Restaurant, Pier 99 Restaurant, Rock & Brews, Urth Caffe, Anthony's, and J. Alexander's Restaurant also share this top-tier market position.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and repeat business, which is vital for sustainable growth.
Wonder's overall CSAT is 78%, a decrease of 11.4 percentage points year-over-year. New Jersey shows a relatively high CSAT of 86%, while New York's is lower at 72%. The downward trend from April to June 2025 warrants attention to identify and address customer concerns to improve satisfaction levels.
Average check (transaction value) is a key revenue driver, reflecting pricing strategy effectiveness and customer spending habits, crucial for profitability.
Wonder's overall average check is $24.10, a 6.7% increase year-over-year. New Jersey has an average check of $25.60, while New York's is $23.80. The dynamic data shows a relatively stable average check value between April and June 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential across different locations.
Wonder has 23 outlets in New York, 12 in New Jersey, and 1 each in Pennsylvania and Rhode Island. New York is the dominant market for Wonder. The relatively low numbers in other states show an opportunity for expansion.
Identifying top competitors helps a brand understand its competitive landscape, enabling strategic positioning and targeted marketing efforts.
Wonder's top competitors based on customer cross-visitation are McDonald's (5.66%), Dunkin' (4.72%), Starbucks (4.09%), Chipotle Mexican Grill (3.77%), and Taco Bell (3.46%). This data indicates customers who visit Wonder also frequent these fast-food and cafe chains, suggesting potential areas for competitive differentiation.
Understanding traffic workload by hour helps optimize staffing, resource allocation, and marketing campaigns to meet peak demand and improve efficiency.
Wonder experiences peak traffic between 10:00 AM and 10:00 PM, with the highest workload around 6:00 PM (61.29%). There is no traffic between midnight and 7:00 AM. Staffing and marketing efforts should be focused to accomodate traffic during peak hours.
Understanding consumer segments allows for targeted marketing strategies based on demographic insights, improving engagement and ROI by tailoring messaging.
Women have affinity index of 80, while Men have 117, indicating they are overrepresented. Gen X consumers show an affinity index of 61, Gen Y: 140, and Gen Z: 61. Gen Y is overrepresented, while Gen X and Gen Z are under-indexed, indicating they may require targeted promotions.