Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wings and Rings is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wings and Rings performance in the United States and how they change over time
See what factors influence Wings and Rings performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wings and Rings' competitors in the United States
An analysis of Wings and Rings' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wings and Rings' MARKET PERFORMANCE is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in the United States. This means the brand outperforms most competitors in attracting customers. Performance peers in the same range include Himalayan Curry & Kebob, Tommy Bahama, Ostioneria Michoacan, Quaker Steak & Lube, Las Vegas Cuban Cuisine and Isla & Co.
Customer Satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, impacting loyalty and repurchase rates.
Wings and Rings' overall CSAT is 74%, a 4.6 percentage point increase year-over-year. Customer satisfaction varies by state, with Florida at 93% (+15.1pp) and Ohio at 71% (-8.6pp). The trend indicates a slight fluctuation between 73.17% and 74.15% over the recent months.
Average Check reflects the average amount customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
The overall average check for Wings and Rings is $24.70, a 1.3% increase year-over-year. Average check varies by state, with Texas at $31.30 and South Dakota at $25.30. The average check has fluctuated between $22.31 and $26.49 over the recent months.
Tracking Number of Outlets indicates brand's expansion or contraction, reflecting business growth and market penetration success.
Wings and Rings has the most outlets in Ohio (13), followed by Texas (12) and Kentucky (9). Other states with presence include Indiana, Florida, Nebraska, California, Illinois, North Dakota and South Dakota. This distribution indicates its strongest market presence is in Ohio.
Competitor analysis identifies key rivals, helping understand market share, customer preferences, and competitive strategies.
The top competitors for Wings and Rings, based on cross-visitation, are McDonald's (15.05%), Wendy's (6.40%), Chick-fil-A (6.40%), Dairy Queen (5.54%), and Taco Bell (5.36%). This indicates that Wings and Rings customers also frequent fast-food chains.
Analyzing Traffic Workload by hours helps optimize staffing, promotions, and resource allocation based on peak and off-peak times.
Wings and Rings experiences peak traffic between 17:00 and 20:00, with the highest workload at 18:00 (63.08). Traffic is minimal between 0:00 and 10:00. Understanding these traffic patterns informs staffing and promotional strategies.
Understanding consumer segments enables targeted marketing, improving engagement and resonance by tailoring messaging to specific groups.
Wings and Rings' customer base shows high affinity among women (120 index) and Gen X (134 index). Conversely, lower engagement is observed among men (76 index) and Gen Y (80 index). Tailoring marketing to highlight female and Gen X preferences may optimize engagement.