Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wing Zone is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Wing Zone performance in the United States and how they change over time
See what factors influence Wing Zone performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wing Zone' competitors in the United States
An analysis of Wing Zone' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand strength and customer preference within the cafe & restaurant industry, critical for strategic decision-making.
Wing Zone's market performance percentile is 98, indicating a leading position. This signifies a substantial share of foot traffic, suggesting strong competitive strength and customer preference. Performance peers in the same percentile range include Summit Grill, Parkway Bakery & Tavern, French Truck Coffee, Jungle Burger, Rosario's Peruvian Restaurant, and U.S. Egg.
Customer satisfaction reflects customer loyalty and brand perception, directly influencing revenue and brand reputation.
Wing Zone's overall customer satisfaction is 87%, up 9.2 percentage points year-over-year, showing improved customer loyalty. Wisconsin leads with 94% satisfaction, while Illinois shows a slight decrease. The CSAT dynamic data shows variability month to month within the reporting period.
Average check reflects spending per customer, crucial for revenue forecasting and understanding customer purchase behavior.
The overall average check for Wing Zone is $22.8, a 7.3% increase year-over-year, suggesting customers are spending more per visit. California has the highest average check at $28.1. The average check data shows variability month to month within the reporting period.
Outlet count indicates brand reach and expansion, directly impacting market coverage and potential customer base.
Wing Zone has a varied number of outlets across states. Kentucky has the most with 5 outlets, followed by California with 4. Several other states have fewer outlets, indicating varying levels of market penetration across the United States.
Understanding top competitors highlights market dynamics, informing competitive strategies and differentiation efforts.
Wing Zone's top competitors, based on cross-visitation, are McDonald's (14.55%), Wendy's (10.91%), KFC (7.27%), Taco Bell (5.45%), and Chili's Grill & Bar (5.45%). This shows Wing Zone customers also frequent these popular fast-food chains.
Traffic workload analysis shows peak hours, enabling optimized staffing, inventory management, and resource allocation.
Wing Zone experiences peak traffic between 11 AM and 8 PM, with the highest workload around 5 PM - 6 PM. Traffic is minimal between midnight and 10 AM. This informs staffing and resource allocation for peak service times.
Segment analysis guides targeted marketing, tailoring messaging and offerings to specific consumer groups for improved engagement.
Wing Zone's consumer base shows a high affinity among women (72%) and Gen Y (159%), indicating these groups are overrepresented compared to the average consumer. Conversely, men (124%) also have higher affinity. Gen X (50%) is underrepresented.