Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the Guatemala and how they change over time
See what factors influence Wendy's performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Wendy's' competitors in the Guatemala
An analysis of Wendy's' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference within the cafe & restaurant industry, crucial for strategic decision-making.
Wendy's holds a leading market position in Guatemala's cafe & restaurant industry with a market performance percentile of 99. This indicates a strong competitive standing and high customer preference. Performance peers include Los Cebollines, Xelapan, Taco Bell, Bonanza Fraijanes, Denny's, and Domino's Pizza. All of them in the top 1%.
CSAT reflects customer happiness, driving loyalty and repeat business. High CSAT scores indicate effective service and product quality.
Wendy's in Guatemala shows a strong customer satisfaction with an overall CSAT of 78%, a 7.1 percentage point increase year-over-year. The Guatemala Department shows the highest CSAT at 88%, a substantial increase of 18 percentage points. This indicates positive customer experiences and improved service delivery.
Average check value shows customer spending per visit, vital for revenue analysis and pricing strategy optimization.
The average check for Wendy's in Guatemala is 76.4 GTQ, a decrease of 20.2% year-over-year. Guatemala Department's average check is 74.3 GTQ. It indicates potential shifts in customer spending habits or pricing adjustments that need further evaluation.
Outlet count shows market penetration, influencing brand accessibility and revenue potential in key regions.
Wendy's has 25 outlets across Guatemala. The Guatemala Department has the most outlets (15), followed by Quetzaltenango and Izabal (2 each). The presence of outlets in Huehuetenango, San Marcos, Chimaltenango, Jutiapa, Jalapa, Suchitepéquez, and Sacatepéquez (1 each) indicates market coverage across different regions.
Competitor analysis reveals market dynamics, informing competitive strategy and differentiation efforts for Wendy's.
Wendy's main competitors in Guatemala are McDonald's (28.28% cross-visitation), Pollo Campero (17.24%), San Martín (16.55%), Burger King (8.97%), and Little Caesars Pizza (8.28%). These brands share a significant customer base with Wendy's, suggesting opportunities for targeted marketing and service improvements.
Traffic workload analysis shows peak hours, enabling optimized staffing, inventory and operational efficiency at Wendy's.
Wendy's in Guatemala experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload around 2:00 PM. Minimal activity occurs between 0:00 AM and 5:00 AM. These traffic patterns can inform staffing and resource allocation for optimal service during peak hours.
Consumer segment analysis aids targeted marketing, tailoring products and messages to specific demographics for higher ROI.
Wendy's in Guatemala shows a high affinity with women (affinity index of 62), indicating they are overrepresented compared to the average consumer. Similarly, Men overrepresented, affinity index 117. The brand is also highly popular among Gen X consumers (affinity index of 279), showing this segment over-indexed in affinity.