Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taco Bell performance in the Guatemala and how they change over time
See what factors influence Taco Bell performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Taco Bell' competitors in the Guatemala
An analysis of Taco Bell' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Bell's Market Performance in Guatemala is in the top 1% of brands, indicating a leading position. This high percentile means Taco Bell captures a significant share of customer visits. Performance peers like Xelapan, Denny's, Wendy's, Los Cebollines, Little Caesars Pizza, and Burger King also share this leading position.
Customer Satisfaction (CSAT) reflects customer contentment. Monitoring CSAT helps improve service quality and brand loyalty for sustained growth.
Taco Bell's overall CSAT in Guatemala is 57%, a decrease of 14.7 percentage points year-over-year. The Guatemala Department reports a CSAT of 57% with an 11.1 percentage point decrease. The CSAT dynamic data shows fluctuation, with a range between 50% and 60% during the reported period.
Average Check reflects customer spending per visit, critical for revenue forecasting and understanding pricing strategy effectiveness.
Taco Bell's overall average check in Guatemala is 75.4 GTQ, a 4.9% increase year-over-year. The average check in Guatemala Department is 72.9 GTQ, showing no growth. The average check values varied between approximately 62.88 GTQ and 80.77 GTQ within the reported months.
Outlet count indicates brand reach and expansion efforts, directly impacting market penetration and brand visibility.
Taco Bell has a total of 50 outlets in Guatemala. The majority, 35, are located in Guatemala Department. Other locations include Quetzaltenango (5), Escuintla (2), Sacatepéquez (2), Chimaltenango (1), El Progreso (1), Suchitepéquez (1), Retalhuleu (1), Huehuetenango (1), and Izabal (1).
Analyzing competitors reveals the competitive landscape and informs strategies to differentiate and capture market share.
The top competitors for Taco Bell in Guatemala based on cross-visitation are McDonald's (35.29%), Pollo Campero (30%), Burger King (16.47%), San Martín (14.12%), and Little Caesars Pizza (9.41%). This indicates that customers who visit Taco Bell also frequently visit these brands.
Traffic workload shows peak hours and helps optimize staffing and resource allocation for better customer service.
Taco Bell's traffic workload in Guatemala varies throughout the day, peaking between 12:00 PM and 8:00 PM, with the highest workload at 7:00 PM (60.74). The lowest traffic is observed between 3:00 AM and 5:00 AM.
Understanding consumer segments by gender and generation helps tailor marketing for maximum impact and engagement.
The consumer gender mix for Taco Bell in Guatemala shows Women affinity index at 59, Men affinity index at 118. The consumer generation mix indicates Gen Y affinity index at 168. Gen Y shows high affinity.