Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Domino's Pizza performance in the Guatemala and how they change over time
See what factors influence Domino's Pizza performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Guatemala
An analysis of Domino's Pizza' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference within the industry, showcasing brand's share of foot traffic.
Domino's Pizza holds a leading market performance in Guatemala's Cafe & Restaurants industry with a percentile of 99. This signifies a strong competitive position relative to peers like Bonanza Fraijanes, Patsy, Denny's, Wendy's, and Los Cebollines, who share a similar high-performance range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Tracking CSAT is vital for identifying areas of improvement.
Domino's Pizza's overall CSAT in Guatemala is 57%, a decrease of 13 percentage points year-over-year. However, customer satisfaction in the Guatemala Department is significantly higher at 74%, showing an increase of 3.1 percentage points. This suggests localized success despite overall challenges.
Average check reveals customer spending habits and revenue potential. Monitoring it helps optimize pricing and identify upselling opportunities.
The overall average check for Domino's Pizza in Guatemala is 100.8 GTQ, down 7.4% year-over-year. The average check in the Guatemala Department is 90.5 GTQ with no growth. Fluctuations over April-June 2025 show variability in customer spending.
Outlet count indicates brand reach and market presence. Tracking it shows expansion progress and potential market saturation.
Domino's Pizza has 59 outlets in the Guatemala Department, dominating its presence. Other locations like Quetzaltenango (10 outlets) and Escuintla (7 outlets) show presence in other regions but still have the Guatemala Department in dominance. The geographical distribution affects brand penetration.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation data uncovers shared customer bases and competitive threats.
Domino's Pizza in Guatemala shares customers with Pollo Campero (22.90% cross-visitation), McDonald's (21.37%), Little Caesars Pizza (12.21%), San Martín (9.92%), and Burger King (9.16%). These are the top brands also visited by Domino's customers, highlighting direct competition.
Analyzing traffic workload by hour reveals peak and off-peak times, optimizing staffing and resource allocation for operational efficiency.
Domino's Pizza in Guatemala experiences peak traffic between 17:00 and 19:00 (5 PM - 7 PM), with the highest traffic workload at 60.35% at 18:00 (6 PM). Traffic is lowest in the early morning hours, indicating a need for resource adjustments based on the daily demand cycle.
Consumer segment analysis informs targeted marketing strategies and product development, enabling brands to resonate with specific demographic groups.
Domino's Pizza's consumer base in Guatemala shows a higher affinity with Men (126 index) compared to Women (40 index) and Gen X (248 index). This data doesn't reflect proportion of users. It shows Men and Gen X consumers are significantly over-indexed with the brand.