Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Guatemala and how they change over time
See what factors influence McDonald's performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Guatemala
An analysis of McDonald's' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Guatemala with a market performance percentile of 99, indicating a strong competitive standing. Performance peers in the same range are Pollo Campero, San Martín, Pizza Hut, Burger King, Little Caesars Pizza, and Denny's.
Customer satisfaction (CSAT) is a key indicator of loyalty, impacting brand reputation and revenue through repeat business and positive word-of-mouth.
Overall customer satisfaction for McDonald's in Guatemala is 61%, down by 7.4 percentage points year-over-year. Sacatepéquez shows the highest CSAT at 94% with 12.8pp growth, while Quetzaltenango has the lowest at 27%, down by 20.2pp.
Average check reflects customer spending per visit, crucial for revenue optimization and understanding pricing effectiveness and customer purchasing behavior.
The overall average check for McDonald's in Guatemala is 92.7 GTQ, a decrease of 0.6% year-over-year. Escuintla has the highest average check at 131.3 GTQ, while Chiquimula has the lowest at 86.5 GTQ.
Outlet count indicates market reach and brand presence, influencing accessibility and potential revenue streams across different geographic areas.
McDonald's has 76 outlets in Guatemala Department, representing the largest concentration. Quetzaltenango has 9 outlets, while Escuintla has 5. Several other states, including Chiquimula, Chimaltenango, Totonicapán, Sacatepéquez, Suchitepéquez, El Progreso and Alta Verapaz, each have 2 or 3 outlets.
Identifying key competitors helps understand market dynamics, enabling strategic positioning and competitive advantage through differentiation.
McDonald's customers in Guatemala also frequently visit Pollo Campero (23.79% cross-visitation), San Martín (17.39%), Burger King (10.36%), Pizza Hut (9.46%), and Little Caesars Pizza (8.18%).
Analyzing traffic workload helps optimize staffing and resource allocation to meet customer demand at different times, improving service efficiency.
Peak traffic workload for McDonald's in Guatemala occurs between 17:00 and 20:00, with the highest workload observed at 19:00 (62.97%). Traffic is significantly lower during early morning hours.
Understanding consumer segments allows for targeted marketing and tailored strategies based on demographic insights, enhancing engagement and ROI.
Women (72% affinity index) and Gen Y (67% affinity index) are under-indexed relative to the average McDonald's consumer in Guatemala. Men (112% affinity index) and Gen X (204% affinity index) are over-indexed.