Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Guatemala and how they change over time
See what factors influence Burger King performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Guatemala
An analysis of Burger King' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic and competitive strength, reflecting customer preference in the industry.
Burger King holds a leading market performance in Guatemala with a percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference compared to peers like Pizza Hut, Little Caesars Pizza, San Martín, Denny's, Pollo Campero, and Taco Bell, all in the same top-tier performance range.
Customer satisfaction (CSAT) measures how well Burger King meets customer expectations, impacting loyalty and brand perception in Guatemala's competitive market.
Burger King's overall customer satisfaction in Guatemala is 64%, a decrease of 6.8 percentage points year-over-year. Satisfaction varies by location, with Guatemala Department at 62% and Sacatepéquez at 60%. This indicates declining customer sentiment requiring attention.
Average check (Avg Check) reflects customer spending per transaction, crucial for revenue and profitability analysis in Guatemala's restaurant sector.
The overall average check for Burger King in Guatemala is 86.8 GTQ, a 6.5% decrease year-over-year. The average check in Guatemala Department is 85.6 GTQ with no growth. These figures reveal declining customer spending per visit impacting revenue streams.
Outlet count signifies brand presence and market reach, demonstrating Burger King's accessibility and competitive positioning across Guatemala.
Burger King operates 43 outlets in Guatemala. 32 are in Guatemala Department, 2 each in Quetzaltenango, Chimaltenango and Sacatepéquez, and 1 each in Zacapa, Retalhuleu, Petén, Escuintla and Suchitepéquez. This footprint shows a strong concentration in the capital region.
Competitor analysis identifies key rivals and cross-visitation patterns, informing Burger King's strategies to gain market share in Guatemala.
Burger King's main competitors in Guatemala are McDonald's (28.42% cross-visitation), Pollo Campero (24.21%), San Martín (15.79%), Pizza Hut (9.82%) and Taco Bell (9.82%). These rates reveal customer overlap, indicating direct competition for foot traffic.
Traffic workload analysis reveals peak hours, enabling Burger King to optimize staffing and resource allocation for enhanced customer service.
Burger King's traffic workload in Guatemala peaks between 12:00 PM and 8:00 PM, with the highest workload at 2:00 PM (70.12%). Traffic is lowest in the early morning hours. Staffing and resources should be optimized to match these peak demand periods.
Understanding consumer demographics by gender and generation is crucial for tailoring marketing and product offerings to specific groups.
Burger King's customer base in Guatemala shows a high affinity towards women (114 Index) and Gen X (248 Index). This indicates these segments are overrepresented, suggesting stronger engagement compared to the average consumer. Marketing strategies could focus on these groups.