Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
San Martín is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence San Martín performance in the Guatemala and how they change over time
See what factors influence San Martín performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of San Martín' competitors in the Guatemala
An analysis of San Martín' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength, showing customer preference and competitive position via foot traffic share within the industry.
San Martín, with a Market Performance percentile of 99, is a leading brand. This indicates a strong market position and high customer preference compared to peers like Pollo Campero, Pizza Hut, Burger King, McDonald's, Little Caesars Pizza and Denny's who share the same leading position.
Customer Satisfaction (CSAT) reflects brand perception. High CSAT scores promote loyalty, positive reviews, and increased customer lifetime value.
San Martín's overall CSAT is 72%, up 3.1 percentage points year-over-year, showing improved customer perception. Guatemala Department shows the highest CSAT at 77%, while Quetzaltenango and Sacatepéquez show decreased satisfaction. Focus on improving CSAT in underperforming locations is needed.
Average Check tracks spending per customer. Increases signal pricing power, successful upselling, or a shift towards premium offerings.
San Martín's overall average check is 135.3 GTQ, a 2.3% increase year-over-year, indicating increased customer spending. Guatemala Department has the highest average check (141.4 GTQ). El Progreso has the lowest average check (93 GTQ). This data shows that San Martín increased revenue in observed period.
Outlet count indicates market reach. Growth suggests expansion and investment, while decline signals consolidation or market challenges.
San Martín has 43 outlets in Guatemala. The majority (35) are located in Guatemala Department, demonstrating its core market. Limited presence exists in Sacatepéquez, Quetzaltenango, Huehuetenango, Chimaltenango and El Progreso. This shows where is the highest density of the brand.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract customers from competing brands.
McDonald's (27.81%) and Pollo Campero (20.65%) are the top competitors based on cross-visitation. Burger King (9.20%), Pizza Hut (7.77%), and Los Cebollines (6.75%) also compete for San Martín's customers. Data shows direct competitors for San Martin.
Traffic workload reveals peak hours. Understanding traffic patterns optimizes staffing, promotions, and resource allocation to meet customer demand.
San Martín experiences peak traffic between 11 AM and 6 PM, with highest workload around 5 PM (64.46). Traffic is minimal between 10 PM and 6 AM. This indicates time when there is the highest and the lowest workload.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies to maximize engagement.
San Martín's customer base shows a high affinity towards women (99%) and men (100%), indicating broad appeal. Gen X (159%) shows very high engagement, while Gen Y (88%) is under-indexed, suggesting an opportunity to increase engagement within younger demographics.