Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pollo Campero is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pollo Campero performance in the Guatemala and how they change over time
See what factors influence Pollo Campero performance in the Guatemala and how they change over time
Available by subscription
Available by subscription
An analysis of Pollo Campero' competitors in the Guatemala
An analysis of Pollo Campero' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollo Campero, with a market performance percentile of 99 in Guatemala's Cafe & Restaurants industry, holds a leading position. This indicates a strong competitive advantage, with peers like San Martín, McDonald's, Pizza Hut, Burger King, Little Caesars Pizza, and Denny's.
Customer satisfaction is crucial for brand loyalty and growth. Monitoring CSAT helps identify areas needing improvement to retain and attract customers.
Pollo Campero's overall customer satisfaction is 57%, a decrease of 9.1 percentage points year-over-year. Sacatepéquez shows the highest CSAT at 77%, while Guatemala Department has 53%. Escuintla demonstrated the highest CSAT growth at 22pp, suggesting positive changes, while El Progreso saw a decrease of 12pp.
Average check reflects customer spending habits and pricing effectiveness, providing insights for revenue optimization strategies.
Pollo Campero's overall average check is 116.5 GTQ, a decrease of 2.9% year-over-year. Quetzaltenango has the highest average check at 140.5 GTQ. There was no growth for any regions during this period.
The number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess expansion effectiveness.
Pollo Campero has 50 outlets in Guatemala Department, representing the largest concentration. Quetzaltenango has 8 outlets, followed by Escuintla and Chimaltenango with 5 each. The data suggests a strong presence in Guatemala Department with fewer locations in other regions.
Understanding key competitors helps refine strategies to capture market share and differentiate the brand effectively.
McDonald's is the top competitor with a cross-visitation rate of 26.50%. San Martín follows at 14.39%, with Burger King and Pizza Hut around 9.83% and 9.69% respectively. Little Caesars Pizza has a cross-visitation rate of 7.69%.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Pollo Campero experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload at 1:00 PM (68.40%). Traffic is minimal between midnight and 6:00 AM. This data informs staffing and operational decisions to manage peak demand.
Consumer segment analysis by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
Women show a higher affinity (71%) compared to the average consumer, while Men show an affinity of 113%. Gen X has an affinity of 157%, indicating strong engagement, while Gen Y shows an affinity of 78%, suggesting they are less represented.