Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wawa is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wawa performance in the United States and how they change over time
See what factors influence Wawa performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Wawa' competitors in the United States
An analysis of Wawa' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance indicates brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Wawa is a leading brand, ranking in the top 1% within the Cafe & Restaurants sector in the United States. This high percentile indicates a strong market presence. Performance peers such as Cicis Pizza, Jollibee, Long John Silver's, JOEY, City Barbeque, and Playa Bowls share a similar position.
Customer Satisfaction reflects brand health, influencing loyalty and revenue. Tracking CSAT helps identify areas for improvement in customer experience.
Wawa's overall customer satisfaction (CSAT) is 48%, a decrease of 2.8 percentage points year-over-year. Washington shows the highest CSAT at 80% with a growth of 2.5 percentage points, while Florida is at 50%, slightly down by 0.2 percentage points. CSAT trended between 47.36% and 48.99% during the observed months.
Average Check reveals customer spending habits and pricing effectiveness, crucial for revenue analysis and strategic decision-making.
Wawa's overall average check is $15.80, a 6.3% increase year-over-year. Florida and Virginia show the highest average check at $16.30. The average check trended upwards from $15.02 to $17.03 over the observed period, indicating increased spending per transaction.
Outlet count signifies brand reach and market penetration, influencing accessibility and brand visibility to potential customers.
Wawa has the most outlets in Florida (296), followed by New Jersey (292) and Pennsylvania (257). Virginia has 119 outlets, and Maryland has 66. The number of outlets varies significantly by state, showing concentration in specific regions.
Understanding competitors and cross-visitation patterns is key for strategic positioning and identifying opportunities to capture market share.
McDonald's is the most frequently cross-visited brand by Wawa customers (19.21%), followed by Dunkin' (9.53%), Chick-fil-A (8.32%), Wendy's (8.06%), and Taco Bell (7.54%). These brands represent key competitors for Wawa in the Cafe & Restaurants industry.
Analyzing hourly traffic workload helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Wawa experiences peak traffic workload between 8 AM and 12 PM, with the highest workload around 8-9 AM (77.84%). Traffic gradually decreases throughout the afternoon and evening, reaching the lowest points in the early morning hours (0-4 AM).
Analyzing consumer segments enables targeted marketing strategies and product development to cater to the preferences of different customer groups.
Women show a high affinity (81) for Wawa, while men are over-represented with an affinity index of 116. Gen X is over-represented at 109, Gen Y at 97, and Gen Z is under-represented at 86. This data helps tailor marketing and product strategies to specific demographics.