Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
wagamama is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence wagamama performance in the United Kingdom and how they change over time
See what factors influence wagamama performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of wagamama' competitors in the United Kingdom
An analysis of wagamama' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
wagamama's market performance is in the top 1% within the Cafe & Restaurants industry in the United Kingdom, indicating a leading position. This high percentile suggests wagamama significantly outperforms its competitors in attracting customers. Performance peers include BrewDog, Gordon Ramsay, The Real Greek, Côte, chaiiwala and Wendy's all within a similar top-tier position at the 99th percentile.
Customer satisfaction (CSAT) indicates customer loyalty. Monitoring changes in CSAT helps proactively address concerns and improve service quality.
wagamama's overall customer satisfaction is 76%, a 0.4 percentage point increase year-over-year. CSAT varies by region: Wales shows 81%, England 76%, Northern Ireland 75%, and Scotland 70%. While England's CSAT improved, Northern Ireland and Scotland experienced declines. These variations may indicate localized service or preference differences that wagamama can investigate for targeted improvements.
Average check reflects customer spending per visit. Changes can indicate shifts in menu preferences, pricing effectiveness, or customer affluence.
wagamama's overall average check is £29.30, a 1.4% increase year-over-year. Average check varies by region: Wales leads at £30.10, followed by England at £29.30, Scotland at £28.40, and Northern Ireland at £26.50. The regional variance in average check suggests differences in customer spending habits and preferences. Zero growth in all regions suggests consistent spending habits.
Outlet count indicates brand reach. Growth in outlets shows expansion, while declines may signal strategic adjustments or market saturation.
wagamama has 151 outlets in England, 10 in Scotland, 6 in Wales, and 2 in Northern Ireland. The high concentration of outlets in England indicates a strong market presence there. The smaller numbers in Scotland, Wales, and Northern Ireland may represent growth opportunities for wagamama to expand its reach.
Identifying key competitors helps to understand the competitive landscape. Brand cross-visitation patterns inform targeted marketing and retention strategies.
wagamama's customers also visit McDonald's (11.29%), JD Wetherspoon (6.35%), Nando's (5.74%), KFC (4.46%), and Starbucks (4.21%). McDonald's has the highest cross-visitation, meaning a large portion of wagamama's customers also frequent McDonald's. This insight reveals wagamama's competitive set extends beyond direct competitors and identifies broader dining preferences.
Understanding traffic workload by hour optimizes staffing. Workload data ensures efficient service and resource allocation during peak times.
wagamama experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload at 6:00 PM (54.67). Traffic is minimal between midnight and 6:00 AM. These insights allow wagamama to optimize staffing levels, ensuring adequate coverage during peak hours to maintain service quality and minimize customer wait times.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights refine positioning and increase campaign effectiveness.
wagamama's customer base shows higher affinity for women (107 index) and Gen X (110 index) and Gen Z (122 index) segments, suggesting that these demographics are overrepresented among wagamama's customers. Men (95 index) and Gen Y (96 index) are underrepresented. Therefore, it is more important to take into account the high affinity of Gen Z.