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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BrewDog is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence BrewDog performance in the United Kingdom and how they change over time
See what factors influence BrewDog performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of BrewDog' competitors in the United Kingdom
An analysis of BrewDog' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals BrewDog's competitive strength and customer preference in the Cafe & Restaurants industry within the United Kingdom.
BrewDog's market performance is at the 99th percentile, positioning it as a leading brand in the Cafe & Restaurants industry within the United Kingdom. This high percentile indicates a significant share of foot traffic. Performance peers include wagamama, The Real Greek, Wendy's, Gordon Ramsay, Treatz, and Côte.
Customer satisfaction reflects brand perception, impacting loyalty and growth. It shows how well BrewDog meets customer expectations in the UK.
BrewDog's overall customer satisfaction is 85%, up 6.8 percentage points year-over-year. Scotland leads with 87%, followed by England at 85%, and Wales at 71%. This indicates strong customer loyalty across the UK, with room for improvement in Wales.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and customer value perception in the United Kingdom.
BrewDog's overall average check is £24.1, up 7.8% year-over-year. Scotland has the highest average check at £25.1, followed by England at £24. Northern Ireland is at £16.9. This reveals consistent spending across regions, with potential differences in order size or menu selection.
Outlet count indicates market presence and reach, reflecting BrewDog's accessibility and brand visibility across different regions in the UK.
BrewDog has 44 outlets in England, 16 in Scotland, and 1 each in Northern Ireland and Wales. This highlights a strong concentration in England, suggesting strategic expansion efforts could focus on Northern Ireland and Wales.
Competitive analysis identifies key rivals for BrewDog in the UK, informing strategies to differentiate and capture market share in the Cafe & Restaurants sector.
Top competitors visited by BrewDog customers include JD Wetherspoon (9.45%), McDonald's (5.34%), Costa Coffee (2.46%), Starbucks (1.95%), and Nando's (1.44%). This reveals overlap in customer preferences, indicating potential strategies to attract customers from these competitors.
Traffic workload analysis identifies peak hours, enabling BrewDog to optimize staffing, promotions, and resource allocation for enhanced customer experience.
BrewDog experiences peak traffic between 4 PM and 7 PM, with the highest workload at 6 PM (51.31%). Traffic is lowest in the early morning hours. This insight allows BrewDog to optimize staffing during peak hours and consider targeted promotions during slower periods.
Consumer segment analysis informs targeted marketing and positioning strategies by revealing affinity insights for different gender and generation groups.
Women exhibit an affinity index of 76, while Men show 116. For generations, Gen X has 117, Gen Y has 101, and Gen Z has 106. This indicates that Men and Gen X are overrepresented among BrewDog consumers, while Women are underrepresented, suggesting targeted marketing opportunities.