Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
El Pollo Loco is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence El Pollo Loco performance in the United States and how they change over time
See what factors influence El Pollo Loco performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of El Pollo Loco' competitors in the United States
An analysis of El Pollo Loco' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength, showing customer preference and competitive edge in the Cafe & Restaurants industry.
El Pollo Loco's Market Performance is in the top 1% making it a leading brand. This high percentile indicates a dominant market share, suggesting strong customer preference and a significant competitive advantage. Performance peers include: Tom's Watch Bar, Golden Chick, Ford's Garage, Acai Republic, Fazoli's, Urban Plates.
Customer Satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and repurchase rates.
El Pollo Loco's overall CSAT is 62%, a decrease of 7.3pp year-over-year. CSAT varies by state: Colorado (86%, up 4.7pp), Tennessee (75%, up 5.4pp), Utah (70%, down 10.7pp), Texas (64%, down 4.1pp), and California (62%, down 7.7pp). The decline indicates potential areas for service improvement.
Average Check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior.
El Pollo Loco's overall Average Check is $19.50, a decrease of 8.3% year-over-year. Average Check varies by state: Louisiana ($24.30), Colorado ($20.40), California ($19.90), Texas ($19.10), and Arizona ($18.40). The decline suggests potential shifts in menu mix or customer spending habits.
Number of Outlets signifies brand reach and expansion, indicating market presence and growth potential.
El Pollo Loco has a total of 502 outlets. The distribution by state is: California (393), Texas (33), Nevada (32), Arizona (27), Utah (10), Colorado (2), Louisiana (2), Nebraska (1), Washington (1), and Tennessee (1). Most locations are in California.
Competitor analysis identifies key players and customer overlap, informing competitive strategies and differentiation efforts.
The top competitors for El Pollo Loco, based on cross-visitation, are McDonald's (20.99%), In-N-Out Burger (13.32%), Starbucks (9.53%), Jack in the Box (9.43%), and Taco Bell (7.60%). These brands attract some of the same customers, which mean they should be monitored for strategic insights.
Traffic Workload identifies peak hours, allowing for staffing optimization and service adjustments to manage customer flow.
Peak traffic workload for El Pollo Loco occurs between 12:00 PM and 1:00 PM (76.47% and 76.81%), with significant traffic from 11:00 AM to 6:00 PM. Low traffic is observed during the night and early morning hours.
Understanding consumer segments enables targeted marketing, aligning product offerings and messaging with specific demographic groups.
El Pollo Loco's consumer base shows: Women are overrepresented (83 affinity Index), while Men are highly overrepresented (115 affinity Index). Gen X is highly overrepresented (119 affinity Index), Gen Y is slightly underrepresented (88 affinity Index) and Gen Z is underrepresented (66 affinity Index).