Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Chicken Rice Shop is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Chicken Rice Shop performance in the Malaysia and how they change over time
See what factors influence The Chicken Rice Shop performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
An analysis of The Chicken Rice Shop' competitors in the Malaysia
An analysis of The Chicken Rice Shop' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry.
The Chicken Rice Shop's market performance is at the 99th percentile, indicating a leading position. This highlights strong customer preference compared to competitors such as Warung Acu, Texas Chicken, Ikan Bakar Sabah, Dandy, The J @ Bandar Seri Alam and Thai Chala Restaurant, all at the 99th percentile.
Customer satisfaction is crucial for brand loyalty and directly impacts revenue and business growth. It reflects the customer's experience.
Customer satisfaction for The Chicken Rice Shop is at 69%, a significant 22 percentage point increase year-over-year. Malacca shows the highest CSAT at 94%, followed by Kedah (86%), Sabah (74%), Penang (71%), and Selangor (68%), indicating varying regional customer experiences.
Average check is essential to understand customer spending habits. It identifies revenue trends and informs pricing strategies.
The overall average check for The Chicken Rice Shop is 38.20 MYR, a decrease of 3.20% year-over-year. Negeri Sembilan has the highest average check at 43.70 MYR, followed by Kedah (43.30 MYR), Perak (42.50 MYR), Selangor (41.50 MYR), and Malacca (39.80 MYR).
The number of outlets indicates brand reach and market presence, impacting customer accessibility and overall revenue.
The Chicken Rice Shop has 44 outlets in Selangor, 24 in Kuala Lumpur, 19 in Johor, 10 in Kedah, 7 in Pahang, Perak, and Negeri Sembilan, and 6 in Kelantan, Malacca and Penang indicating a strong presence primarily in Selangor.
Identifying key competitors is vital for strategic positioning, understanding market dynamics, and gaining a competitive edge.
The top competitors for The Chicken Rice Shop based on cross-visitation are KFC (7.71%), McDonald's (6.12%), ZUS Coffee (5.90%), Secret Recipe (2.72%), and Sushi King (2.72%), suggesting that customers of The Chicken Rice Shop also frequent these establishments.
Understanding traffic workload by hours helps optimize staffing, manage resources efficiently, and improve customer service.
Traffic workload for The Chicken Rice Shop peaks between 10:00 and 20:00, with the highest workload between 13:00 and 14:00 (55.93). There is minimal activity between 0:00 and 7:00, indicating off-peak hours.
Analyzing consumer segments informs targeted marketing and positioning strategies. Affinity insights help tailor messaging to specific groups.
The Chicken Rice Shop's customer base shows a higher affinity towards women (98%) and Gen Z (121%). Gen X (93%) and Gen Y (93%) are slightly under-indexed. This suggests a need for tailored marketing.