Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
TGI Fridays is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence TGI Fridays performance in the Australia and how they change over time
See what factors influence TGI Fridays performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of TGI Fridays' competitors in the Australia
An analysis of TGI Fridays' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TGI Fridays holds a leading market position in Australia's Cafe & Restaurants industry with a percentile of 99. This indicates a strong competitive advantage and high customer preference. Performance peers within a similar range include Garam Merica Sydney Original Warteg Nasi Bungkus Australia, OMI, Burger Urge, The Cheesecake Shop, Akiba, and Starbucks.
Customer satisfaction is critical for loyalty, affecting brand perception and revenue. Tracking CSAT helps identify areas for improvement and maintain a competitive edge.
TGI Fridays in Australia shows strong customer satisfaction, with an overall CSAT of 81%, up 8.4 percentage points year-over-year. Western Australia leads with 87%, while New South Wales lags at 63%. This indicates generally positive customer experiences, though targeted improvements in New South Wales are needed.
Average check reveals spending per customer, vital for revenue forecasting. Monitoring it helps optimize pricing strategies and boost profitability.
The average check for TGI Fridays in Australia is 58.9 AUD, a 6.1% increase year-over-year. Western Australia shows the highest average check at 66.1 AUD. Overall, customers are spending more, reflecting positive trends in value perception.
Outlet count reflects market presence. Tracking it indicates brand growth, regional focus, and potential for further expansion and revenue.
TGI Fridays in Australia has the most outlets in Victoria (8), followed by New South Wales (4). This distribution highlights regional focus, with Victoria being a key market. Expansion opportunities may exist in other states.
Understanding competitors is vital for strategic positioning. It reveals who else customers consider, enabling targeted marketing and competitive advantages.
TGI Fridays customers in Australia also frequent McDonald's (10.75%), KFC (8.14%), Hungry Jack's Burgers (5.54%), Guzman y Gomez (3.91%), and Nando's (2.28%). These are key competitors, reflecting customer preferences for fast food and casual dining.
Analyzing traffic workload by hour helps optimize staffing and resource allocation. This ensures efficient operations and enhances customer experience.
Traffic workload at TGI Fridays in Australia peaks between 17:00 and 19:00, reaching a high of 62.12. Traffic is minimal between midnight and 10:00. This highlights the need for staffing and resource allocation to align with peak hours.
Consumer segment analysis informs targeted marketing. Understanding gender and generational affinity enables tailored strategies and increased engagement and ROI.
TGI Fridays customers show higher affinity among women (112 index) and Gen X (153 index). This suggests a stronger appeal to these demographics. Men and Gen Y are also represented, though with slightly less affinity.