Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Australia and how they change over time
See what factors influence McDonald's performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Australia
An analysis of McDonald's' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's in Australia holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This signifies a strong market position relative to competitors like KFC and Hungry Jack's Burgers, each also at 99 percentile.
Customer satisfaction (CSAT) indicates how well a brand meets customer expectations, influencing loyalty and repeat business in the Cafe & Restaurants sector.
McDonald's Australia shows an overall CSAT of 40%, with a 3.1pp increase year-over-year. Northern Territory leads with 68% CSAT, while Queensland and Western Australia experienced slight declines. The upward trend suggests improved customer experience, though regional variations exist.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior at McDonald's Australia.
McDonald's Australia boasts an overall average check of 25 AUD, marking a 6.4% increase year-over-year. South Australia leads at 25.7 AUD. The rising average check indicates customers are spending more per visit, potentially due to menu updates or price adjustments.
The number of outlets indicates brand's reach and accessibility, crucial for capturing market share in Australia's competitive Cafe & Restaurants landscape.
McDonald's Australia has the most outlets in New South Wales (337), followed by Victoria (268) and Queensland (236). This distribution highlights key markets for McDonald's, with a strong presence across eastern Australia, impacting customer convenience and brand visibility.
Competitor analysis identifies key rivals, revealing customer preferences and competitive dynamics within Australia's Cafe & Restaurants industry.
McDonald's customers in Australia also frequently visit KFC (14.14%) and Hungry Jack's Burgers (12.99%). Guzman y Gomez and Domino's Pizza also see cross-visitation (4.54% and 4.18% respectively), indicating shared customer segments.
Traffic workload analysis helps optimize staffing and resource allocation by understanding peak hours at McDonald's restaurants in Australia.
McDonald's Australia experiences peak traffic between 10 AM and 7 PM, with the highest workload at 12 PM (70.71%). Traffic is lowest in the early morning hours. This pattern allows for strategic staffing and marketing efforts to match consumer demand.
Consumer segment analysis helps tailor marketing strategies to specific demographics, enhancing engagement and driving sales for McDonald's in Australia.
McDonald's Australia has high affinity with Women (79% index) and Men (116% index). Among generations, Gen X (99% index) and Gen Y (98% index) are well-represented, while Gen Z is under-indexed (77% index), suggesting a need for targeted marketing to this younger segment.