Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Guzman y Gomez is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Guzman y Gomez performance in the Australia and how they change over time
See what factors influence Guzman y Gomez performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Guzman y Gomez' competitors in the Australia
An analysis of Guzman y Gomez' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Guzman y Gomez, with a market performance percentile of 99, is a leading brand in Australia's Cafe & Restaurants industry. This percentile indicates the brand's strong competitive position, placing it in the top 1% of brands,significantly outperforming peers like Domino's Pizza, Kickin'Inn, Chatkazz, Subway, Betty's Burgers and Hungry Jack's Burgers, all positioned at the 99th percentile.
Customer Satisfaction (CSAT) indicates loyalty and service quality, impacting brand perception, repeat business, and overall financial performance.
Guzman y Gomez has an overall CSAT of 63%, showing customer sentiment. CSAT varies by state, with Western Australia at 82% and New South Wales at 65%. The CSAT increased by 0.1pp year-over-year. The CSAT dynamic data shows an increase from 61.21 in April 2025 to 68.17 in June 2025.
Average Check reflects spending per customer, crucial for revenue forecasting, pricing strategies, and understanding customer purchasing behavior.
The overall average check for Guzman y Gomez is 27.2 AUD, a 7.5% increase year-over-year. Average check varies by state, with the Australian Capital Territory at 46.3 AUD and Queensland at 26.1 AUD. Average check dynamic data shows increase from 26.22 in April 2025 to 27.43 in June 2025.
Outlet count indicates market reach and expansion, influencing brand visibility, accessibility, and potential revenue streams within a region.
Guzman y Gomez has a significant presence in Queensland (76 outlets) and New South Wales (73 outlets). Victoria has 35 outlets, while Western Australia has 12. The number of outlets in other states are fewer. This distribution indicates a concentration of outlets in eastern Australia.
Competitor analysis highlights key rivals, enabling strategic benchmarking, differentiation, and informed decision-making to gain a competitive edge.
McDonald's (18.87%) is the top competitor for Guzman y Gomez based on cross-visitation. Other competitors include Hungry Jack's Burgers (8.89%), KFC (8.75%), Domino's Pizza (3.15%), and Subway (3.08%). This data suggests a significant overlap in customer base with major fast-food chains.
Traffic workload analysis informs staffing, inventory, and operational strategies to optimize efficiency and enhance customer experience during peak hours.
Traffic workload for Guzman y Gomez peaks between 11:00 AM and 8:00 PM, with the highest activity at 66.33 at 6:00 PM. The lowest traffic is between 1:00 AM and 5:00 AM. This data indicates that the busiest hours align with typical lunch and dinner times.
Understanding consumer segments enables targeted marketing, tailored product offerings, and optimized communication strategies for enhanced engagement and brand loyalty.
Women show affinity with an index of 87, compared to Men, with an affinity index of 110. Gen Y have a high affinity index (114), while Gen Z show lower affinity (58). These affinity indexes help inform the persona of typical customer.