Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Cheesecake Shop is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Cheesecake Shop performance in the Australia and how they change over time
See what factors influence The Cheesecake Shop performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of The Cheesecake Shop' competitors in the Australia
An analysis of The Cheesecake Shop' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
The Cheesecake Shop holds a leading position with a 99th percentile in Australia's Cafe & Restaurants industry. This indicates very strong market presence and customer preference compared to peers like OMI, Starbucks, and TGI Fridays.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
The Cheesecake Shop's overall CSAT is 70%, a decrease of 4.8 percentage points year-over-year. Satisfaction varies by state, with Victoria at 79% and Australian Capital Territory at 57%, indicating regional differences in customer experience.
Average check reflects customer spending habits, influencing revenue. Tracking it helps optimize pricing and product offerings.
The Cheesecake Shop's overall average check is 57.8 AUD, a 15.3% increase year-over-year. Average check varies by state, from 72 AUD in Western Australia to 48.8 AUD in Victoria, suggesting regional pricing or product mix differences.
Outlet count indicates market reach and expansion. More outlets can mean greater accessibility and brand visibility.
The Cheesecake Shop has the most outlets in Victoria (53), followed by New South Wales (41) and Queensland (38). This distribution shows the brand's established presence across Australia's major states, with opportunities for growth in other regions.
Understanding key competitors helps refine marketing strategies, identify threats, and capitalize on market opportunities.
The Cheesecake Shop's customers also frequently visit McDonald's (10.12%), KFC (6.23%), Subway (5.45%), Hungry Jack's Burgers (5.45%), and Domino's Pizza (2.72%). This indicates potential for cross-promotional activities or competitive adjustments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
The Cheesecake Shop experiences peak traffic between 9 AM and 6 PM, with the highest workload around 3 PM. Minimal traffic occurs overnight, indicating operational hours should focus on daytime demand.
Consumer segment insights enable targeted marketing, optimizing product offerings and communications for different demographic groups.
Women (114 affinity index) and Gen Z (200 affinity index) are overrepresented among The Cheesecake Shop's consumers, suggesting high affinity. Gen Y (119 affinity index) is also more represented. Men are underrepresented (89 affinity index) compared to the average consumer.