Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger Urge is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger Urge performance in the Australia and how they change over time
See what factors influence Burger Urge performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Burger Urge' competitors in the Australia
An analysis of Burger Urge' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger Urge, with a market performance percentile of 99 in Australia's Cafe & Restaurants industry, is a leading brand. This signifies high market share and strong customer preference compared to its peers like Akiba, Garam Merica Sydney Original Warteg Nasi Bungkus Australia, The Coffee Club, TGI Fridays, Murugan Idli, and OMI which are in the same percentile range.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, impacting retention and reputation in the competitive restaurant sector.
Burger Urge's overall CSAT is 90%, a 7.1pp increase year-over-year. Queensland leads with 91% CSAT, while Victoria and Northern Territory show lower satisfaction. These scores reflect customer perception of the brand, highlighting the importance of continuous improvement.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer value perception at Burger Urge.
Burger Urge's overall average check is 31.6 AUD, a 4.7% decrease year-over-year. Northern Territory has the highest average check at 36.2 AUD, with Victoria having the lowest at 30 AUD. This indicates potential pricing or menu differences across locations, influencing revenue per customer.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential for Burger Urge.
Burger Urge has a total of 30 outlets, with Queensland dominating at 20. New South Wales has 8, while Victoria and Northern Territory each have 1. This distribution reflects the brand's geographic focus, emphasizing the need for targeted expansion strategies.
Competitor analysis reveals direct rivals and shared customer base, guiding strategic positioning and competitive advantage for Burger Urge.
McDonald's (7.94%), Hungry Jack's Burgers (5.95%), Guzman y Gomez (5.16%), KFC (5.16%), and Red Rooster (4.76%) are Burger Urge's top competitors, indicating that their customers also frequent these establishments. Understanding this cross-visitation is crucial for strategic marketing and customer retention.
Traffic workload analysis reveals peak hours, optimizing staffing and resource allocation to enhance customer experience at Burger Urge.
Burger Urge experiences peak traffic between 10 AM and 8 PM, with the highest workload between 12 PM and 1 PM (63.15%). Low traffic occurs overnight. Effective resource management during peak hours ensures optimal service and customer satisfaction.
Understanding consumer segments helps target marketing, tailoring products and messaging to specific demographics and maximizing engagement.
Burger Urge's customer base shows affinity index of 89 for Women and 109 for Men. Gen Y has a higher affinity index (119), while Gen X has lower (73). Gen Z also shows high affinity (100), these indexes guide targeted promotions to the brand’s audience.