Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Australia and how they change over time
See what factors influence KFC performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Australia
An analysis of KFC' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's Market Performance in Australia is in the top 1% of the Cafe & Restaurants industry, indicating a leading position. This high percentile suggests strong customer preference and a significant share of the market's foot traffic. Its performance peers include Hungry Jack's Burgers, McDonald's, Subway, Kickin'Inn, Guzman y Gomez and Domino's Pizza, also in leading positions.
Customer satisfaction (CSAT) reflects customer contentment, impacting loyalty, repurchase rates, and brand reputation, driving business success.
KFC Australia's overall customer satisfaction (CSAT) is 52%, a 10.2 percentage point increase year-over-year. Tasmania and Australian Capital Territory show the highest CSAT at 68%. South Australia experienced a decrease in CSAT. The CSAT has fluctuated between 50.49% and 55.65% over the last three months.
Average check measures spending per transaction, reflecting menu pricing, customer purchase behavior and overall revenue generation efficiency.
The overall average check for KFC in Australia is 28.9 AUD, a 3.7% increase year-over-year. Tasmania has the highest average check at 33.4 AUD. The average check has varied between 27.87 AUD and 30.00 AUD over the last three months, with an overall uptrend.
Outlet count indicates market presence and accessibility, reflecting expansion strategy and potential revenue streams across different regions.
KFC has the most outlets in New South Wales (261), followed by Victoria (211) and Queensland (180). The number of outlets varies significantly by state, indicating different market penetration strategies across regions.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and customer retention efforts.
McDonald's is the most frequently visited competitor by KFC customers (26.27% cross-visitation), followed by Hungry Jack's Burgers (12.51%). Domino's Pizza, Guzman y Gomez, and Red Rooster also see cross-visitation.
Traffic workload patterns reveal peak hours, enabling optimized staffing, resource allocation, and marketing strategies for efficiency.
KFC's peak traffic workload occurs between 11:00 AM and 7:00 PM, with the highest activity at 6:00 PM (68.56). Traffic is minimal between 1:00 AM and 8:00 AM, indicating a need to optimize resources during peak hours.
Understanding consumer segments allows tailored marketing, aligning products and messaging with specific demographic preferences for better engagement.
Women exhibit an affinity index of 75, suggesting they are under-indexed compared to the average consumer. Men are over-indexed with an affinity index of 118. Gen X has an affinity index of 98, Gen Y is over-indexed at 103, and Gen Z is under-indexed at 92.