Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taco Bell performance in the Thailand and how they change over time
See what factors influence Taco Bell performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Taco Bell' competitors in the Thailand
An analysis of Taco Bell' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Bell in Thailand holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position. Performance peers in a similar position include Phuketique, สิริน สุกี้ SirinSuki 西淋火锅 หม้อไฟสายพาน, Park Kret (พาร์ค เกร็ด), Domino's Pizza, Sea Of Love, Pattaya, and The Collective Pattaya.
Customer Satisfaction reflects brand perception, driving loyalty and repeat business through positive customer experiences and service quality.
Taco Bell's overall customer satisfaction in Thailand is 55%, a decrease of 11.4 percentage points year-over-year. Phuket Province shows a higher CSAT at 70% with a growth of 6.7pp, while Chon Buri Province has a lower CSAT at 46% with a decrease of 17.6pp. The CSAT trend shows improvement from April to June 2025.
Average Check monitors spending per transaction, vital for revenue optimization and understanding customer purchasing behavior at Taco Bell.
The overall average check for Taco Bell in Thailand is 297 THB, a decrease of 11.5% year-over-year. Phuket Province has a higher average check of 338.2 THB, while Chon Buri Province has a lower average check of 271.4 THB. Average check values varied from April to June 2025.
Number of Outlets indicates market presence, expansion strategy and accessibility, crucial for reaching target customers at Taco Bell.
Taco Bell has 4 outlets in Phuket Province, 3 in Chon Buri Province, and 1 each in Chiang Mai Province, Samut Prakan Province, and Chachoengsao Province. This distribution highlights a focus on certain key regions within Thailand.
Competitor analysis highlights market rivalry, enabling Taco Bell to refine strategies, differentiate offerings, and capture a greater market share.
McDonald's is the most cross-visited brand by Taco Bell customers (11.90%), followed by Prime Burger (6.35%), Burger King (6.35%), KFC (5.56%), and Starbucks (5.56%). This indicates that Taco Bell customers also frequent other fast-food and cafe chains.
Traffic Workload helps optimize staffing, promotions, and resource allocation, ensuring efficient operations during peak hours at Taco Bell.
Taco Bell's traffic workload peaks between 12:00 PM and 6:00 PM, with the highest traffic around 5:00 PM (53.33%). Traffic is lowest between 5:00 AM and 7:00 AM. This data informs staffing and promotional strategies.
Consumer Segments shows targeting efforts, product development, and engagement strategies to resonate with specific demographic groups.
Women show a high affinity (66%) towards Taco Bell, while Men are overrepresented (118%). Gen X exhibits a higher affinity (111%) than Gen Y (104%) and Gen Z (91%). These insights inform targeted marketing and positioning strategies to optimize engagement with key demographic groups.