Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Thailand and how they change over time
See what factors influence McDonald's performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Thailand
An analysis of McDonald's' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
McDonald's in Thailand holds a leading market position with a 99th percentile, placing it in the top 1% of brands. This indicates strong competitive performance and customer preference. Peers in a similar range include KFC, Starbucks, Nara Thai, Pa Boon Café 7 Bangsaen, Kodtalay The Riverfront Seafood Buffet and The Pizza Company.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Monitoring it helps identify areas for service and product improvement.
Overall customer satisfaction for McDonald's in Thailand is 70%, a decrease of 3 percentage points year-over-year. Udon Thani, Chiang Rai, and Samut Sakhon Provinces show 100% satisfaction, with significant growth. Nakhon Ratchasima Province shows 87% and Phang-nga Province shows 95% satisfaction.
Average Check reveals customer spending habits, vital for pricing strategies and revenue forecasting within the Cafe & Restaurants sector.
The overall average check for McDonald's in Thailand is 225.5 THB, down 4.2% year-over-year. Phra Nakhon Si Ayutthaya Province has the highest average check at 323.5 THB, while Phuket Province records 283 THB. No provinces experienced growth in average check.
Outlet count indicates market presence. Growth reflects expansion, directly impacting accessibility and brand visibility in the competitive landscape.
McDonald's has the most outlets in Chon Buri Province (19), followed by Samut Prakan Province (14) and Nonthaburi Province (13). Phuket Province has 10 outlets, and Pathum Thani Province has 9. These figures reflect McDonald's distribution strategy across Thailand.
Competitor analysis highlights market dynamics. Understanding cross-visitation patterns reveals key rivals and opportunities for strategic differentiation.
Café Amazon is the most cross-visited brand by McDonald's customers (9.95%), followed by KFC (8.01%) and Starbucks (7.77%). Suki Teenoi (5.78%) and Burger King (5.24%) also attract McDonald's customers, highlighting key competitors in Thailand's Cafe & Restaurants sector.
Traffic workload analysis identifies peak hours, informing staffing and resource allocation for optimal service and customer satisfaction at McDonald's.
McDonald's in Thailand experiences peak traffic between 17:00 and 19:00 (5:00 PM - 7:00 PM), with the highest workload recorded at 18:00. Traffic gradually increases from 6:00 AM, reaching its lowest point between 3:00 AM and 5:00 AM.
Understanding consumer segments is strategically important for targeted marketing. Affinity insights by gender and generation improve campaign relevance.
Women show high affinity (67 Index, under-indexed) toward McDonald's. Men demonstrate over-indexed affinity (117 Index). Gen X exhibits the highest affinity (140 Index, over-indexed). Gen Y shows 95 Index, while Gen Z demonstrates an under-indexed affinity with 61 Index.