Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Thailand and how they change over time
See what factors influence Burger King performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Thailand
An analysis of Burger King' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Thailand holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile reflects a strong market presence and significant customer preference compared to its competitors. Performance peers like Mungkorn Seafood, HITORI SHABU, Marush, Tandoori Flames, BUL GO GI, and Baan Ying also share the 99th percentile, indicating a cluster of top-performing brands.
Customer satisfaction (CSAT) reflects loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
Burger King in Thailand demonstrates strong customer satisfaction with an overall CSAT of 79%, a 2.4 percentage point increase year-over-year. Saraburi and Samut Sakhon Provinces show 100% satisfaction. CSAT dynamic data shows fluctuations between 76.30% and 84.90% during the reporting period, showing strong performance in customer experience and service.
Average check is a key performance indicator reflecting spending per transaction, directly impacting revenue and profitability.
The overall average check for Burger King in Thailand is 298.30 THB, reflecting a 3.2% increase year-over-year. Phuket Province has the highest average check at 477.80 THB. The average check fluctuated between 279.62 THB and 310.50 THB during the reported months.
Outlet count indicates brand reach and accessibility, influencing market penetration and revenue potential.
Burger King has a varying number of outlets across Thailand, with Chon Buri Province leading with 11 outlets. Phuket Province has 8 outlets, and Samut Prakan Province has 7. This distribution showcases the brand's physical presence and accessibility across different regions within Thailand.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
The top competitors for Burger King in Thailand, based on cross-visitation, are McDonald's (11.26%), Café Amazon (10.74%), KFC (7.61%), Starbucks (7.19%), and Suki Teenoi (4.90%). This highlights that customers who visit Burger King also frequent these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to maximize customer service.
Burger King in Thailand experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest traffic around 1:00 PM (59.32%). Traffic is lowest between 3:00 AM and 5:00 AM, indicating the need for resource allocation to match customer demand during peak hours.
Consumer segments reveal demographic preferences, guiding tailored marketing and product development for enhanced engagement.
Consumer data shows that women have higher affinity (56%) compared to men (123%). Generation X shows 170% affinity, while Gen Y and Gen Z demonstrates 84% and 55% affinity, respectively. This data helps tailor marketing strategies towards specific demographic groups to maximize engagement.