Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Thailand and how they change over time
See what factors influence KFC performance in the Thailand and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Thailand
An analysis of KFC' competitors in the Thailand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for understanding brand's share of foot traffic.
KFC in Thailand holds a leading position with a market performance percentile of 99. This signifies a substantial share of customer traffic compared to competitors like McDonald's, Pa Boon Café, Kodtalay, Starbucks, Nara Thai and The Village Farm To Café, demonstrating a strong market presence.
Customer satisfaction (CSAT) reflects brand perception and loyalty, influencing repurchase rates and word-of-mouth referrals, key to sustainable growth.
KFC's overall CSAT in Thailand is 59%, a slight decrease of 0.6pp year-over-year. There are regional variations, with Suphan Buri Province showing the highest satisfaction (100%) and significant growth, while other regions like Nǭngbūa Lamphū and Phitsanulok Province also exhibit high CSAT scores with growth. The CSAT trend indicates fluctuations over the observed period.
Average check quantifies customer spending per visit, directly impacting revenue and profitability, reflecting menu pricing and customer purchasing behavior.
The average check for KFC in Thailand is 255 THB, an increase of 1.8% year-over-year. Nǭngbūa Lamphū shows the highest average check (1K THB). The average check value has fluctuated slightly over the months, with a notable increase towards the end of the observed period.
Outlet count indicates market reach and accessibility, driving brand visibility and sales potential across different geographic areas.
KFC in Thailand has a significant presence, with Chon Buri Province leading in the number of outlets (58), followed by Samut Prakan Province (51) and Nonthaburi Province (50). This distribution reflects KFC's strategic focus on key urban and suburban areas across Thailand.
Identifying top competitors and cross-visitation patterns uncovers direct rivals and customer preferences, crucial for strategic positioning and marketing.
The top competitors for KFC in Thailand, based on cross-visitation, are Café Amazon (12.51%), McDonald's (8.98%), Starbucks (7.18%), Suki Teenoi (4.79%), and Burger King (3.97%). This data reveals the brands that KFC customers also frequent, highlighting potential areas for competitive differentiation.
Traffic workload analysis by hour reveals peak operational times, enabling efficient resource allocation and staffing to meet customer demand.
KFC in Thailand experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest activity around 6:00 PM (57.25% and 57.71% respectively). Traffic significantly decreases after 8:00 PM, indicating a shift in customer demand patterns during those hours.
Analyzing consumer segments informs targeted marketing, improving engagement and brand resonance by understanding demographic preferences.
KFC's customer base in Thailand shows a higher affinity among men (index 119) compared to women (index 65). Among generations, Gen X exhibits the strongest affinity (index 142), while Gen Y (index 95) is near average and Gen Z (index 63) shows lower affinity.